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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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2022 Predictions

For martech and marketing

 

2021 has been a year during which the Martech industry has grown rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

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It's also been a year which has presented major challenges as well as huge opportunities for marketers. With contributions from marketing experts including Scott Brinker, Joe Pulizzi and Steven Bartlett, this report looks back on some of the key trends from 2021 and some of the key opportunities to look out for in the coming year.

Contents

  • Introduction
  • About this report
  • 2021 martech and marketing trends
  • Martech trends and predictions for 2022
  • Summing it up

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