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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Editor's recommendations

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

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AntiConLX Global: Joining the dots that power growth & CX in a digital world

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Marketing Leaders Symposium with Richard Shotton - London

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Financial Times: A Case Study in Martech Strategy

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AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

The State of Martech Report

This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends

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Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

Marketing Leaders Symposium with Richard Shotton - London

19th May 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..

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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

DOWNLOAD

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Upcoming Events & Courses

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AntiConLX Global: Joining the dots that power growth & CX in a digital world

1st Jul 2022, London

Open Digital Course - Essentials of Marketing Operations

15th Jul 2022

The course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Open Digital Course - Essentials of Marketing Technology

15th Jul 2022

The course is covers the A-Z of auditing and developing your marketing technology strategy.

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Marketing Leaders Symposium with Richard Shotton - London

19th May 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

Corporate Digital Academy - Essentials of Marketing Operations In-house Training for your Company

Any dates, Online, just for your company

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Corporate Digital Academy - Essentials of Marketing Technology In-house Training for your Company

Any dates, Online, just for your company

Course

Open Digital Course - Essentials of Marketing Operations

15th Jul 2022

The course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

Open Digital Course - Essentials of Marketing Technology

15th Jul 2022

The course is covers the A-Z of auditing and developing your marketing technology strategy.

Course

Featured eBooks

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

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Marketing Leaders Book Club

Each month we're mailing a marketing & technology best-seller to an exclusive selection of fine, like-marketing-minded leaders.

And you could be one of them...

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