The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Meet the MarTech Alliance 

TLDR: A learning solutions business; marketing technology events, courses & resources.

At the MarTech Alliance we love a good #TBT as much as the next guy, but when it comes to learning - we’re not about living in the past.

When nostalgia comes knocking on our door, we put the kettle on, reminisce about the good old days then send her on her merry way.

A floppy disk and a Rollardex might have been cutting edge back in the day, but in 2021 we both know they’re not going to cut the mustard.

Our motto? ‘keep upgrading’. 

For us that means upgrading your martech knowledge, skills, and ultimately your career and business. 

(Full disclosure: There’s always an exception to the rule - in our books, old school arcade games and 90s Hip Hop will remain timeless for all eternity. Don’t @ us.)

We don’t believe our community should be committed to ongoing growth and development alone, we hold our team to the same promise.

Our small, but talented team is ambitious, creative, curious, and committed to ongoing learning and development too.

Way back when (‘when’ being precisely 3 years ago), we introduced the first anti-conference dedicated to marketing technology. Behold, #MarTechFest was born. We have since added a whole range of ways to help our community better understand the martech space and build their careers and companies. 

Today we provide events; in-person and online, small and large; festivals IRL to URL, pop ups, web sesh's to fancy dinners.

You didn’t think we were going to stop there, did you?

We also provide digital learning certified courses and masterclasses, as well as a library of martech resources. Wrap everything together and you have our MarTech Alliance Membership which will be dropping very soon…

Let's keep upgrading together and do more with martech. Connect, learn and manage your martech with us.


Meet the A team.

We pity the fool who doesn’t love martech as much as we do.

Carlos Ryan Rich-illstration-blue hex
Carlos Doughty
CEO & Founder
Ryan McNamee
Account Executive
Richard Nolan
Chief Operating Officer
Graham-Charlton Holly-2 Frenci re-size
Graham Charlton
Head of Content
Holly Ripley
Senior Marketing Executive - Branding & Projects
Frenci Bardhi
Business Development Manager
Sarah ill hexagon Felix-illustration-no tash Cat-illstration-blue hex
Sarah O'Neill
Digital Content Producer
Felix Harper
Sales Representative
Catherine Rochford 
Sales Support Executive
Rach Ueins Trusins-blue hexagon Elisabeth Campbell-hex
Rachael Smith
Head of APAC
Ueins Trusins
Sales Representative
Elisabeth Campbell
Researcher & Analyst
Rob Mission-hex Izzy Casey-blue hexagon Sean Donnelly-blue hexagon
Robert Mission
Business Development Manager
Isabel Casey
Head of Marketing
Sean Donnelly 
Head of Product


We are a small but mighty bunch who wear many hats as Marketing Technologists, Content Creators, Creatives, Martech Nerds, Marketers & Social Media Marketers bring mixed experience, perspective & skills to the table. Alexa play 'You're the Best' by Joe Esposito.

But we all share 3 common traits:

  • Practitioners – more than marketing theory and trending buzzwords, what we know, is from what we do first-hand. The proof is in our pudding sweet cheeks.
  • Doers – we believe in practical simple approach to everything, whether it be implementing the right tools or building your entire marketing technology strategy.
  • MarTech nerds – we simply love MarTech.

A bit more about us

Hey keen reader – you still with us? Why not can bounce into our site to learn a little more…


P.S. Good things come to those who keep scrolling. If you’ve made it this far down the page you deserve a lil treat… Check out our #MarTechFest Beats Playlist on Spotify. You’re welcome.