From mapping your data process flows, requirement gathering, procuring, and project management of the selection & implementation of your marketing tools (CRM, marketing automation, content marketing platform, etc), to managed services in insight & analytics, content & social media marketing – We have you covered.
Most commonly we help our clients develop their complete marketing technology strategy & road map across the following 5 stages.
Discovery & Audit
We run a deep dive to better understand your business goals, marketing strategy, target audience(s), customer journey(s), marketing team processes, data process flows, existing martech tools etc.
Mapping & Stacking
We map out a marketing stack framework and data process flow aligned to your goals, strategy and customer journey. For each part of the customer journey we propose the optimum type of marketing tools to drive awareness to conversation. We also help identify if you have any skill gaps in your team relative to the new martech tools and projects you’re looking to introduce. We provide martech recruitment services should you wish to bring in any fresh talent.
Procurement & Project Management
We build a full road map and project manage all areas of your martech tool selection and onboarding. We fully spec your requirements from front end execution (in the trenches) to the broader marketing strategy for every part of the customer journey. Based on your budget, road map and requirements we short list key vendors and work with you to run a full tender process.
Implementation & Integration
We help marry together your marketing technology tool set to ensure seamless flow and centralisation of data points, reporting and marketing operational execution.
Execute & Enhance
We offer managed marketing services in: