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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

With Keynote speakers: Scott Brinker & Darrell Alfonso

Two of the industry's leading experts in martech and marketing operations shared valuable insights and career advice at our Online AMA on 29th June 2022.

 

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On 29th June, Scott Brinker and Darrell Alfonso joined us for an online AMA on the latest talent trends and insights in martech and marketing ops.

It's hard to imagine two speakers better placed to share insights to help drive your career forward than these two industry legends.

Scott Brinker, the "Godfather of Martech," is the author of chiefmartec.com, VP of Platform Ecosystems at Hubspot and creator of the “Marketing Technology Landscape Supergraphic." Darrell is the Global Marketing Operations Leader at Amazon Web Services, marketing ops influencer, and The Essentials of Marketing Operations course instructor.

Watch the on-demand session recording to hear their career advice and take on the latest trends in martech and marketing operations, including:
  • The evolution of the marketing technologist role
  • The impact of emerging technologies on the marketing ops function
  • Practical advice for MOPs to keep upgrading their skills, knowledge & network
  • The martech trends driving marketing transformation in the 2020s
  • How organizations should respond to the ‘evergreen skills gap’ in martech and marketing ops
  • The most important skills for future CMOs

Video transcript

...is coming soon.