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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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#MarTechFest Dial Up - with Joe Pulizzi and Robert Rose

Marketers, you can now binge the latest episode of #MarTechFest Dial Up - the online edition of your fave anti-conference. (Just keep scrolling)

We're joined by hosts of 'This Old Marketing' podcast and marketing legends Joe Pullizzi and Robert Rose for the session:

Marketing trends, planning & predictions. Roll back to roll forwards: A look at some of the key trends we have seen play out in the last year and what the year ahead has in store 

In this session you'll discover:

  • The biggest marketing failures of the year - how audio platform Clubhouse wasn’t ready for their growth, and what they should’ve done.
  • The abundance of platforms available for marketers, and where to avoid. It’s all about staying away from “The Mountain of meh”, and weak content.
  • That organic social is dead and has been dead. Who has turned away from social, and why does it work?
  • Web 3.0 and what it will mean for marketers, and content marketing.
  • Personalisation – the sexiest thing no one is doing. Personalisation has barely evolved. People want personal content, so how do we target that person, in their own time?
  • Tech company and media company buddy-ups. Becoming multi -revenue generating is key. Are you building a media company, or are you buying a media company? 
  • 2022 thoughts and predictions.

Now available on demand for your viewing pleasure. Binge your heart out.