Book club

The Marketing & Technology Book Club

We love to learn, if not through going to great events (like our very own MarTech Festival – shameless plug) then reading fantastic books from the industry’s best. Plus we like to nerd out chatting with others about cool books. So we launched our online marketing & technology book club.

Sign up for the FREE Q&A webinars w/ authors

Sign up for the FREE Q&A webinars w/ authors

So what’s the deal?

 

Once (occasionally twice) a month we recommend a book for everyone to read based on feedback from all of you, plus our editorial team. Diary permitting, we will then run a webinar Q&A with the author of the selected book a month later where you can ask them your questions. Sign up to get updates.

We already have an exceptional list of books to nerd out on.

Grab a copy of each book on Amazon

Should I still join a webinar if I don’t get a chance to read this month’s book?

Indeed. You will still be able to get some fantastic advice from our all star authors.

What’s the schedule?

Reading list orderBookAuthorQ&A Webinar with Author Sign up for FREE ✅ Webinar
JanSocial SellingTim HughesFri 23rd Feb, 15:00 UTCExpired - Video & Podcast published soon
FebCrushing It!Gary VaynerchukMon 12th Mar, 15:00 UTCSIGN UP
FebHacking MarketingScott BrinkerWed 21st Mar, 15:00 UTCSIGN UP
MarDigital SenseTravis Wright & Chris J. Snook20th Apr, 15:00 UTCSIGN UP
AprLost and FounderRand FishkinTBC, MayNot yet available
MayKilling MarketingRobert Rose & Joe Pulizzi8th Jun, 15:00 UTCNot yet available
JunThe Four: The Hidden DNA of Amazon, Apple, Facebook and GoogleScott Galloway18th, Jul, 15.00 UTCNot yet available
JulGeek Girl RisingHeather CabotTBC, AugNot yet available
AugThe Choice FactoryRichard Shotton7th, Sept, 13.00 UTCNot yet available
SepThe Startup Way: How Entrepreneurial Management Transforms Culture and Drives GrowthEric RiesTBC, OctNot yet available
Sep
The Agile Marketer: Turning Customer Experience into Your Competitive Advantage
Roland Smart19th Oct, 15.00 UTCNot yet available
OctWould You Do that To Your Mother?Jeanne Bliss16th Nov, 15:00 UTCNot yet available
NovStory DrivenBernadette Jiwa7th Dec, 10:00 UTCNot yet available
DecEverybody WritesAnn HandleyN/ANot yet available

January
Social Selling: Techniques to Influence Buyers and Changemakers

As the digital landscape has changed buyers’ habits, it’s increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill – enabling sales professionals to engage early on and ‘hack’ the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:

– How to use networks purposefully to build social trust and create a high quality community
– How to develop real influence and authority in your subject area and connect with change-makers
– How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms.

Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK’s leading technology sociologists, this is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organisation. The book is also supported by eight bonus ‘how-to’ articles, giving more depth on how to run the processes discussed in the book.
(Description from Amazon).

Author: Tim Hughes. #1 Global #Socialselling Pioneer and Innovator | Speaker | Co-Founder of Digital Leadership Associates the Global Social Media Consultancy
@Timothy_Hughes
Grab a copy of the book on Amazon

 February (double whammy month)
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

Author: Gary Vaynerchuk. CEO at Vaynermedia | Vlogger & Podcaster | Investor in Twitter, Snapchat, Uber, Venmo | 4X NYTimes best books | Co-host with with Gwyneth Paltrow, Jessica Alba & Will.i.am on Apple’s ‘Planet of the Apps’ | Die hard NYJets fan
@garyvee
Grab a copy of the book on Amazon

 

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software–inspired management concepts to accelerate modern marketing
In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it′s the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software from the growing number of technologies in our own organizations to the global forces of the Internet at large.

But you can turn that to your advantage. And you don′t need to be technical to do it.

Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You′ll learn about agile and lean management methodologies, innovation techniques used by high–growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age.

Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline.

  • Increase the tempo of marketing′s responsiveness without chaos or burnout
  • Design “continuous” marketing programs and campaigns that constantly evolve
  • Drive growth with more marketing experiments while actually reducing risk
  • Architect marketing capabilities in layers to better scale and adapt to change
  • Balance strategic focus with the ability to harness emergent opportunities

As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything including marketing flows with the speed and adaptability of software.

Author: Scott Brinker. VP platform ecosystem at HubSpot | chair of #MarTech conference | editor of http://chiefmartec.com | Previously CTO at ioninteractive.
@chiefmartec
Grab a copy of the book on Amazon

March
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

Compete in the digital world with pragmatic strategies for success
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today′s digital–first, omni–channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step–by–step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.

The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn′t necessarily mean knowing what comes next. This book shows you how to compete in today′s market, with real–world frameworks for implementation.

  • Optimize competitive advantage and customer experience
  • Map strategy back to business objectives
  • Engage customers with a pragmatic, proven marketing system
  • Reorganize sales and marketing to fill talent and knowledge gaps

Today′s customer is savvy, with more options than ever before. It′s critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Authors: Travis Wright. MarTech & Blockchain Consultant|Speaker & Author|Podcast host at VentureBeat & at BadCrypto
@teedubya
Chris J. Snook. Entrepreneur | Brand Humanizer | inc Columnist | The Real Risk Is Doing Nothing! http://www.launchha.us
@chrisjsnook
Grab a copy of the book on Amazon

April
Lost and Founder: The Mostly Awful, Sometimes Awesome Truth About Building a Tech Startup

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world’s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin’s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won’t protect you from layoffs. And venture capital always comes with strings attached.

In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin’s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.

Author: Rand Fishkin. Founder of Moz | host of WhiteBoard Friday | husband & feminist
@randfish
Grab a copy of the book on Amazon

May
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing your current marketing structure may be the only way to save it!

Two of the world’s top marketing experts reveal the next level of breakthrough success–transforming your marketing strategy into a standalone profit center.

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.

Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.

Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to:

  • Transform all or part of your marketing operation into a media company
  • Integrate this new operation into traditional marketing efforts
  • Develop best practices for attracting and retaining audiences
  • Build a strategy for competing against traditional media companies
  • Create a paid/earned media strategy fueled by an owned media strategy

Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell–and monetize it directly.

Killing Marketing rewrites the rules of marketing–enabling you to make the kind of transition that turns average companies into industry legends.

Authors: Robert Rose. Chief Strategy Officer at AdvisingContent | Startup Advisor | Mapmaker| Troublemaker
@Robert_Rose
Joe Pulizzi. Founder of Content Marketing Institute| Co-Founder, Orange Effect Foundation.
@JoePulizzi
Grab a copy of the book on Amazon

 

June – December (More books coming soon)

‘Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content’

Everybody Writes is a go–to guide to attracting and retaining customers through stellar online communication, because in our content–driven world, every one of us is, in fact, a writer.

If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.

Yeah, but who cares about writing anymore? In a time–challenged world dominated by short and snappy, by click–bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?

Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.

Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat–out boring.

That means you′ve got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often–overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That′s true whether you′re writing a listicle or the words on a Slideshare deck or the words you′re reading right here, right now…

And so being able to communicate well in writing isn′t just nice; it′s necessity. And it′s also the oft–overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how–to advice designed to get results.

These lessons and rules apply across all of your online assets ― like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It′s designed to be the go–to guide for anyone creating or publishing any kind of online content ― whether you′re a big brand or you′re small and solo.

Sections include:

  • How to write better. (Or, for “adult–onset writers”: How to hate writing less.)
  • Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.)
  • Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too.
  • Best practices for creating credible, trustworthy content steeped in some time–honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege.
  • “Things Marketers Write”: The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting.
  • Content Tools: The sharpest tools you need to get the job done.

Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

Author: Ann Handley. Marketer | Chief Content Officer waging a war on content mediocrity | Head of Content at MarketingProfs
@annhandley

Are you an author or publisher keen to have your book pushed out to our community?

Get in touch email info@martechalliance.com. The only thing we would ask, your diary permitting, is that you spare 15-30mins for a webinar to run a Q&A with readers of your book – that said we appreciate just how busy you may be so this isn’t a prerequisite.