The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


Principal Consultant & Technical Solutions Architect - Martech/Marketing Technology

About us

We’re MarTech Alliance – a learning solutions business for all things marketing technology. We offer martech digital courses, events and resources, all focused on making marketing technology simple.

Based in east London in a vibrant, dog-friendly workspace, with a young passionate team, we offer online educational products and services, as well as virtual and face-to-face events across the globe.

We’re growing rapidly across the business, especially in the courses and learning experiences we offer to our community.

To deliver these new and innovative products, we now require a Researcher / Analyst. This role will be key in helping the Head of Product shape the direction of both the event and learning experiences.

About the role

Reporting to the Head of Product, the new role includes:

  • Research – Carry out in-depth research with senior industry executives and interpret the results into commercially compelling course and conference programmes.
  • Subject matter leadership – improve your knowledge in martech through books, daily news, third party event and training courses.
  • Speaker acquisition – identify, profile, and invite influential marketing decision makers from the community to participate at our key industry events.
  • Event agenda development - Design engaging event agendas for online, in-person and hybrid sessions. Continually test new session formats.
  • Copy writing – write promotional material, including articles, website copy, brochure copy, press releases and advertising, to drive awareness of the products and stimulate bookings.
  • Sales & marketing – brief the sales and marketing functions to improve campaign targeting to ensure revenue targets are met.
  • Event and course delivery – work closely with production teams to ensure the speakers are briefed and deliver compelling material.
  • Project management – meet all project deadlines to ensure course and event targets are delivered. Ensure processes are efficient and effective. Meeting strict deadlines, delivering sessions and courses to high standards.
  • Course script editing – support the Head of Product with course scripts to ensure flow and continuity with the rest of the portfolio of courses.

About you

You don’t have to be a martech aficionado, but it would help. You’ll certainly get to know the industry well, along with the key organisations and individuals shaping the sector.

What we’re looking for is an individual with the right balance of experience, knowledge, skills and mindset.

About your experience

You will be a recent graduate, ideally in marketing, business or ecommerce, looking to use your research skills in a growing industry.

Or you might have recent experience in researching sectors for conference and course production but looking for a sector that fits more closely with your interest in marketing and technology.

Knowledge and skills

  • A natural ability to develop a rapport and engage with C-suite marketers.
  • Highly organised and deadline driven.
  • Concise and articulate in all communications.
  • Able to prioritise and assign tasks.
  • Has strong interpersonal skills and a natural desire to provide exceptional levels of service to clients and colleagues.

How to apply

In the first instance, we would like to understand more about you and your experience.

  • Forward your Resume / CV to hello@martechalliance.com
  • Provide a summary of the reason why you feel you’re right for the role.