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ONEcount is a customer data and activation platform purpose built to optimize first-party data across all customer interactions. The robust built-in toolsuite is ideal for companies who are looking to consolidate disparate databases and get a single view of their customer. The platform captures actionable customer journey insights and is coupled with unified dashboards, data visualizations, and engagement reporting across every marketing channel. These valuable insights enables real-time on-site and off-site targeting. All campaign metrics are aggregated so your team can securely run cross-channel reports based on engagement and the "WHO". One of the key strengths of ONEcount is its ability to convert unknown web visitors into "identified" users, allowing greater segmentation, targeting and higher ROI. The Segmentation Engine enables first, third-party and behavioral targeting all in one interface. Other features include gating, lead gen, content metering, paywalls, single sign-on/social log-in, identity resolution, content recommendation engine with A.I., ONEmail ESP, ETL tools, data warehousing and automated feed engine.