UniFida’s team of customer focused, solutions driven, marketing and data science professionals combine technology, data science and business acumen to bring you innovative marketing solutions. Hosted in the cloud, the UniFida Customer Data Platform captures and unifies data from all online and offline customer behaviour, creating a single, up-to-date customer view that your entire marketing team can access. We enable cross-channel activation and personalisation of target audiences based on true customer understanding that creates greater engagement and higher responses.
In addition to identity resolution, we provide easy to use AI driven marketing attribution providing insight as to which marketing channels are influencing and contributing to sales, where they drive value and, where to optimise your marketing investment. We fully support GDPR enabling you to check customer consent, action subject access requests and the right to be forgotten.
Your marketing teams can access:
- Tools to visualise, interrogate, plan and execute highly personalised campaigns
- Powerful engineered data models to help you identify opportunities and risks (e.g. propensity to purchase, lifetime value, attrition risk)
- Automated reporting of marketing metrics based on your unique needs
- AI driven marketing attribution providing insight on which marketing channels are influencing and contributing to sales
- Data Science Consulting to provide you with decision support, develop predictive models, develop customer segmentation and profiling.
- Tailored reporting dashboards within Microsoft Power BI enabling them to plan, execute and measure marketing tactics see less