Ascent360 Data Driven Marketing Solution: Use Your Data. Send Messages That Matter. Did you know that on average 80% of your sales come from 20% of your customers? In order to reach these valuable customers and get them booking or buying again, you first need to know who they are and what they want.
Are you communicating with customers through multiple channels? Do you know who your 20% high value customers are? The good news? You already have this information.
The Ascent360 Solution & How it Works The data driven marketing platform ingests, combines and cleans customer data from all of your sources, across all your locations — from in-store point-of-sale systems to e-commerce platforms. Our smart engines sort, match, de-duplicate and optimize your data, creating a single source of data you can trust. Then the fun begins: Build Segments: Customer profiles are built based on preferences, purchase history, product value and demographics. These profiles are then organized into meaningful segments, clearly identifying your highest-value customers and lapsed customers that are due to visit. Send Messages: A library of proven, automated marketing campaigns sends personalized and relevant messages to the customer segments you want to target. Post-purchase campaigns automatically trigger offers to recent buyers at certain intervals after they buy. You can also target existing customers with cross-sell and up-sell opportunities or offer trade-ins to get shoppers back in the store. Measure Success: Accelerate your marketing ROI with omni-channel campaigns. Reach current and potential customers on the platforms they use, such as email, mobile, ads, Facebook and Instagram. Reduce complex campaign management and increase robust reporting so you can better understand buyers and adjust campaigns along the way. Bonus: A dedicated account representative is assigned to you to ensure your success and this scalable effort frees up your time to strategize and grow your business. Sign up for a personalized demo so that you can grow your business. Use Your Data & Send Messages That Matter Today.