Our mission: To enable our clients to benefit from the (Big) Data Marketing revolution to get ahead of their competitors. Our mantra: "Simplicity is the ultimate sophistication" dixit Leonard de Vinci Our approach: The valuation of marketing data must integrate several dimensions… and be imperatively driven by the strategic needs of the company.
Our scope: 3 areas of activity
- Data Strategy: Frame and optimize your Data marketing and Multichannel CRM strategies
- Data Factory: Prepare data, with a new generation CRM platform and transform your Big data into intelligible and agile data Quintessence is a First Party DMP (Data Management Platform), designed and produced by Camp de Bases, to improve and manage marketing, personal & multi-channel data. Quintessence is made up of 3 modules: - DATA QUALITY FLOW: to enrich, improve and deduplicate on & off marketing data - DATA QUALITY MART: to host all customer knowledge for rapid and efficient operation. - DATA USER INTERFACE: a web application to understand, analyze and use data thanks to a graphical interface designed by, and for marketers.
- Data Driven Marketing: Valuing your data to improve the performance of your marketing actions and increase the value of your customers. Our clients: AstraZeneca, Amaury, Condé Nast, Elle & Vire, Monitor Group, Lunch voucher Group, Huttopia, Le Quotidien du Médecin, L'Oréal, Samsung, Pierre Fabre, Malakoff Médéric, SFR,