The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


CDP Directory

Welcome to our Customer Data Platform (CDP) Directory. If you're looking for a CDP we've got you covered; from CDP types, functionality, customer company size, customer focus, industry focus & location. We're sure you'll find a CDP that fits your needs.

If you'd like a little help better understanding the CDP space check out our CDP Buyer Guide eBook. It'll help you select the right kind of CDP for you and you can come back here to find the perfect fit.

About Us

UniFida’s team of customer focused, solutions driven, marketing and data science professionals combine technology, data science and business acumen to bring you innovative marketing solutions. Hosted in the cloud, the UniFida Customer Data Platform captures and unifies data from all online and offline customer behaviour, creating a single, up-to-date customer view that your entire marketing team can access. We enable cross-channel activation and personalisation of target audiences based on true customer understanding that creates greater engagement and higher responses.

In addition to identity resolution, we provide easy to use AI driven marketing attribution providing insight as to which marketing channels are influencing and contributing to sales, where they drive value and, where to optimise your marketing investment. We fully support GDPR enabling you to check customer consent, action subject access requests and the right to be forgotten.

Your marketing teams can access:

  • Tools to visualise, interrogate, plan and execute highly personalised campaigns
  • Powerful engineered data models to help you identify opportunities and risks (e.g. propensity to purchase, lifetime value, attrition risk) 
  • Automated reporting of marketing metrics based on your unique needs
  • AI driven marketing attribution providing insight on which marketing channels are influencing and contributing to sales
  • Data Science Consulting to provide you with decision support, develop predictive models, develop customer segmentation and profiling.
  • Tailored reporting dashboards within Microsoft Power BI enabling them to plan, execute and measure marketing tactics see less

Contact Us

Vintage House
36-37 Albert

Phone number: 0203 960 6472
Email address:

Are you a CDP vendor? Are we missing your company profile? Or would you like to update the classification details? Get in touch.