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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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2021 CX Trends & Insights Research Report

 

Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

CX Trends Treasure Research

While organisations agree that great customer experience provides a key competitive advantage, just 31% of marketers think they are exceeding customer's CX expectations. 

Delivering exceptional customer experience is the key to remaining competitive
in 2021 and beyond, according to nearly 80% of CMOs surveyed in this research report.

The modern CMO recognises that delivering amazing CX isn’t just important,
it’s critical; it’s the new battlefield.

This report uncovers that there is a direct relationship between the areas invested in by businesses, and the customer experience offered to their customers. The businesses focusing on linking on and offline experiences, and personalisation, are those exceeding customer expectations.

Download your copy to find out more.

 

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