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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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How Headless Commerce Improves the Customer Experience



In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible experience whatever the channel or device is vitally important.

A headless approach, which frees retailers from the limitations of traditional commerce and content platforms, is a solution that allows enterprise businesses to scale rapidly and improve website performance.

In this report, produced in association with Storyblok, we look at the benefits of the headless commerce approach, using headless CMS for enterprise businesses. A headless approach allows greater flexibility and ensures that retailers can react to channel and device trends, providing a consistent customer experience. 

 Headless commerce-Storyblok
 
The report includes: 
 
  • The key benefits of headless commerce
  • Comparison between headless and 'traditional' ecommerce
  • The ability to create and manage content for different channels and markets. 
  • The first steps towards adoption of a headless approach

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