- MARTECH: WHAT WHY HOW?
- AGENCY & TECH ALLIANCE
A collaborative report by BDO and WARC has revealed the global martech market is now valued at an estimated $121.5 billion1....there's no denying, marketing technology is kind of a big deal. Yet, despite 44% of APAC companies expecting to increase their martech spend across 2020, one in five Aussie marketers have described their martech stack as a 'convoluted mess'.2
There were over 7,000 martech companies showcased on Scott Brinker's most recent Marketing Technology Landscape - and that doesn't even begin to touch on the literal thousands of solutions and apps within ecosystem marketplaces *ugh* - vendor selection alone is enough to send any self respecting marketer off the edge. Add in a sprinkling of platform implementation and adoption, up-skilling your team, a touch of talent sourcing, streamlining data process flows, and a dash of martech strategy and roadmap and you have one recipe for a giant pain in the ass.
But it doesn't have to be that way!
This November we're bringing the UKs favourite anti-conference to Australia - we're setting up our #MarTechFest shop at Sydney's Carriageworks and throwing open our doors to 300 senior level marketers to tackle all things martech...but first, why don't we get to know each other a little better?
Let's turn down the lights for a little nerdy talk at our exclusive #MarTechFest dinner, inviting just 25 select senior level marketers for an evening of marketing technology, quality company and quality nosh.
Or a rum with your chum, cocktails with the cohort, booze with your buds...or a water with some workmates. Whatever your drop, we're giving you the space to chat all things marketing tech with like-minded senior marketers and technologists.
#MarTechFest Dinners offer a feast for your brain - and your belly - we only partner with the best venues around the world to deliver delicious dining experiences. The tab is on us...so wear your stretchy pants!
Gathering marketing leaders in one room over great food and drink, the #MarTechFest Dinners are a perfect environment for learning and sharing practical, actionable martech insights.
Hip hop beats and eats