The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Joining the dots that power growth & CX in a digital world

01st July | MAGAZINE | The O2,  London 
30th June | Marketing Leaders Dinner |The O2,  London 
29th June |  On the internet  (1.5hrs)


Meet the keynote speakers

See who's taking the main stage for MarTech, SalesTech and NextTech

Christine Bailey

On the MarTech Main Stage: Christine Bailey

CMO of PassFort, author of Customer Insight Strategies, Doctorate (DBA) in customer insight and advisory board member of EWPN (European Women in Payments Network).


Aaron Ross

On the SalesTech Main Stage: Aaron Ross

Former Director of Sales at Salesforce, author of From Impossible to Inevitable and Predictable Revenue, which helped, Twilio, Zuora create billions. 

Steven Bartlett-1

On the NextTech Main Stage: Steven Bartlett

Founder of Social Chain, speaker, investor, best-selling author, host of one of Europe’s biggest podcasts, ‘The Diary of a CEO’ and youngest-ever Dragon on BBC's Dragon's Den.


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Event session streams


If you're a self-professed martech nerd searching for the ultimate marketing technology nirvana to learn from the best marketers in the biz, you've struck solid gold my friend. That’s right, Marketing Directors & Managers, CMOs, Martech Specialists, Marketing Operations Profs (MOPs) and Marketing Technologists – we’re talking to you.

Martech sessions covering:

  • B2B Marketing
  • Content & Engagement
  • Data
  • Experience
  • Marketing operations
  • MarTech Strategy & trends


If tools designed to help sales teams boost productivity, drive speed to lead and better understand prospects (to say the least) sounds like something that would tickle your fancy - or enough to make your mind go *cha-chiiiiing*  - you've landed in the right place. Sales Directors & Managers, Growth & Revenue Officers, Sales Operations Profs (SOPs) - we’re looking at you.

SalesTech sessions covering:

  • Sales intelligence
  • Sales enablement
  • Sales stack development & management
  • Sales operations
  • SalesTech strategy & trends


NextTech is the tech of the future. The next big tech. Whether it's NFTs, Web 3, or The Metaverse, we're talking all the futuristic digital trends taking the new world by storm. We unpack how marketing, sales & CX need to evolve for the new world. Innovation & Transformation Officers, CDOs, Digital Profs and Marketing Technologists – this is for you.

NexTech sessions covering marketing, sales & experience in:

  • Web3
  • Tokenisation & NFTs
  • The metaverse


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Top sessions

 Our not-to-be-missed picks of the day

🧡 Join the State Customer Experience (CX) 2022 sesh – CX Insights & trends from over 200 CMOs

🔮 Crystal ball time w/ Steven Bartlett as we look into nexttech; marketing, sales and CX in Web3 & the metaverse

📈 Take a peek at the 2022 UK MarTech & SalesTech Landscape which is released live on the day

📚 Book club pop up – We sit down with a secret author from our book club to ask all your questions

About AntiConLX Global

Tired of attending bland business conferences in hotel event spaces, snacking on dry sandwich platters, and awkwardly networking under fluorescent lighting, self-professed ‘martech nerd’ Carlos Doughty vowed to create a unique space for his fellow marketing technology enthusiasts to gather, share and learn. Enter the anti-conference. With a promise to steer clear of the mundane and bring together a community… AntiConLX Global is the flagship event in the LXA annual calendar.
AntiConLX Global (formerly known as #MarTechFest) was launched in 2017 and has since grown to become the UKs premier marketing technology event.
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Download the 'Convince your Boss' AntiConLX Global event brochure

The Road to AntiConLX Global

A Hybrid & Global Event Experience.

While our event is global we understand not everyone can hop on a plane, but fear not, we have you covered! You can still join us on the internet in advance of the big day and on-demand.

For those that are joining in-person, we have something extra for you. If you're a marketing leader we also have an intimate dinner the night before the big day! 


AntiConLX DialUp

Wednesday 29th June (1.5hrs)
13.00 EST & 10.00 PST, 19.00 BST
The internet


Marketing Leaders Dinner 

Thursday 30th June (Evening)
18.00 - 22.30 BST


AntiConLX Global

Friday 1st July (All day)
08.00 - 20.00 BST



Saturday 2nd July+ (20hrs+)
The internet

Why come to AntiConLX Global?

Rally the team and make a day of it!


Outstanding Speakers

Steven Bartlett, Aaron Ross, Dr. Christine Bailey, Scott Brinker and stacks of other fantastic speakers to be released soon.


Topical focus

This year we're expanding beyond martech with sessions on SalesTech and NextTech (Web3, Metaverse & NFTS) led by the biggest names in the game


Epic learning experience

With free beers, beats, bants & a fully stacked agenda, our flagship anti-conference offers the best way to #KeepUpgrading your knowledge, skills and network.


Make some mates

Join a community of marketing, sales and digital transformation leaders from brands like Swarovski, The Financial Times, Waitrose, Sky Gaming & Betting, Mondelez, Shelter, Facebook, Heineken, Argos & plenty more


One action packed day

It's hard to get away from your desk at the best of times, so we've made sure AntiConLX Global is one compact and action packed day (save those out of offices for trips to the Maldives!)


Great Grub 

We're not about sad stale sandwiches so don't expect budget bites! We'll keep your belly full with top notch street food and drinks.


Fluff free

Join practical and dynamic sessions focused on learning outcomes - NOT sales pitches dressed up as keynote presentations. Our speakers tell it as they see it and deliver unfiltered expertise and practical insights.


First-class venue

With unbroken views across the River Thames, Magazine London is located on Greenwich Peninsula, close to North Greenwich tube station, offering excellent transport links from the West End, London Bridge and Canary Wharf. 


The Campus

We're taking learning to the next level with our LXA Campus. Check out a new dedicated space for freshers and course alumni to connect, collaborate, and have peer-to-peer coaching.

Covid Safe

We're pumped to be back live and in-person to do what we do best, but rest assured we've taken every precaution to make sure your event experience is safe. You can book with confidence knowing that should covid impact the event, your ticket is fully refundable. Check out the FAQs for more information.


Book Club 

AntiConLX Global is where our Book Club comes to life! Keep your eyes peeled to see which best-selling authors will be joining us live on stage.


Bonus Round

The learning journey doesn't end once the day is over, additional exclusive content will be released on demand as well as resources and discounts to all upcoming courses

🎓 Meet and greet the LXA course instructors

Carlos Doughty

The Essentials of Marketing Technology with Carlos Doughty

Get certified in marketing technology by learning to audit your martech maturity and build your marketing tech strategy with your course instructor, Carlos Doughty, CEO & Founder, LXA, Learning Experience Alliance.

Darrell Alfonso

The Essentials of Marketing Operations with Darrell Alfonso

Get certified in marketing operations by learning to refresh, formalise and elevate your marketing ops knowledge and skills with your course instructor, Darrell Alfonso, Global Marketing Operations, AWS (Amazon Web Services).
Sean Donnelly

The Essentials of Low-code / No-code with Sean Donnelly

Get certified in Low-code/No-code by learning how to think like a developer, understand conceptual structures and develop techniques to build your first application with your course instructor, Sean Donnelly, Head of Product, LXA, Learning Experience Alliance.


Save your space!

AntiConLX Global Tickets on sale now

AntiConLX Global Community

British Gas
cancer research uk
VIrgin Holidays
Jamie Oliver
Liverpool FC
Google UK
The Telegraph
Springer Nature
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Meet the Speakers


Book your AntiConLX Global tickets

Single Pass
In-person & online

(exc VAT)

1 x Full-access ticket.

Includes per person:

  • Full session access in-person & on-demand
  • Breakfast, 2 x refreshments, snacks, lunch, 2 x evening drinks
  • Full app access


Team of 6
In-person & online

(exc VAT) RRP £550 per ticket

6 x Full access passes for the price of 4. Save 35%.

Includes per person:

  • Full session access in-person & on-demand
  • Includes breakfast, 2 x refreshments, snacks, lunch, 2 x evening drinks
  • Full app access
Not available to vendors.
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AntiConLX Global tickets, 2x Courses & a ton more

Our event series sponsors

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2022's Event Info & FAQs

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Where the magic happens...

AntiConLX Global is taking up residence in one of London's most exciting new venues!

Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us the chance to bring you even more amazing marketing technology content across three stages. Plus even more of the street food, DJs, and networking spaces you know and love.