Name: #MarTechFestGlobal (marketing technology event), the anti-conference
Start: 2020-10-19
End: 2020-10-23

Greetings intrepid internet explorer, welcome to #MarTechFest – an event dedicated to marketing technology.

Are we the biggest event? Nope. Are we the longest? Not even close. Have we got more speakers, more streams, VR machines, and more contrived networking activities than other events? Hell no. There are no platters of dry sandwiches and depressing workshops in hotel basements…just good bants, great beats, yummy bites and an adequate* number of stellar speakers delivering sessions across three easy to access stages.

#MarTechFest is the name and marketing technology is our game. But #MarTechFest is not a regular event, we’re the goddamn ‘anti-conference’. We have a hashtag in our name, and we let our speakers, nay we encourage our speakers to say swears during their sessions and urge attendees to do away with the suits for the day. Put on your comfy clothes (and hey if suits are your comfy clothes then you do you babes)! We’re not even close to a conference, we’re a Fest. It stands for Festival. The Marketing Technology Festival. We’ll keep your belly full of tasty street food you’d actually spend money on…but you don’t have to because your ticket is 👏 all 👏 inclusive 👏 – and we’ll keep your brain full with stacks of useful, practical, actionable (and easy to understand) marketing technology content. We’ll keep the buzzwordery to a minimum, scouts honour.

*Ooh you clicked...you must really like us*

And if size matters (and we know it does) you’ll be excited to know we’re comin’ in hot with our BIGGEST #MarTechFest event to date (we’re now 4 years running fam!), taking up residence in the shiny and exciting new venue MAGAZINE London – we’ve got space to fit 1200 of you marketing and tech types, so tell ya mates and assemble the team. Need some KSPs…here’s “10 Top Reasons to Attend with Your Team". #eventsmarketing

“But why martech?”

I’m glad you asked, now I don’t want to alarm you, but marketing technology is a big deal. 121.5 billion dollarydoos big (BDO, WARC). But if the value of the global marketing technology market doesn’t do it for you, maybe these digits will:

26% of marketing budgets are being spent on martech (Gartner)
45% of companies lack the skills/staff to capitalise on their tech (eConsultancy)
7,000+ martech vendors were showcased on the latest martech landscape by Scott Brinker (chiefmartec)

We don’t know many things, but we do know martech, we are your friendly neighbourhood marketing technology afficionados. If you think it’s high time your marketing strategy could be working smarter: #MarTechFest. Maybe you’re falling victim to Magpie Syndrome and snapping up every shiny new tool that lead gens you on Linkedin: #MarTechFest. Keen to find your tribe and hobnob with marketing heavy hitters? #MarTechFest. Whatever your marketing technology question, the answer is always #MarTechFest.

Want more? Read on my friend Ew yuck, less words please

Connect with the community

Join a community of marketers from brands like Swarovski, The Financial Times, Waitrose, Sky Gaming & Betting, Mondelez, Shelter, Facebook, Heineken, Argos & plenty more

Only one day out of the office

It's hard to get away from your desk at the best of times, so we've made sure #MarTechFest is one compact and action packed day (save those out of offices for trips to the Maldives!)

The 4Ps of Marketing Technology:

PLAN: Developing a martech plan & road map wrapped around your business goals and marketing strategy
PEOPLE: Identifying the talent & skills required to power your plans
PLATFORMS: Building & integrating your marketing stack
PROCESS: Implementing agile marketing methodologies & more

A Full Stack Agenda

Scott 'god-father-of-martech' Brinker from chiefmartec.com and Mark Adams from Vice headline a 'full-stack' agenda that includes speakers from Gartner, Boots, Twitter, Vodafone & more

Sessions will cover topics including CDPs, agile marketing, voice marketing, influencer marketing, conversational marketing, sales enablement, CX, marketing operations & stacks more!

Beers, beats & bants