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There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX DialUp with Pam Didner

The great ABM (R)evolution - From ABM to Account based everything; marketing, sales, experience, growth.

14th September, 2022 | Online | 15:00 BST (GMT+1) / 16:00 CET

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ABM Excellence Unpacked

14th September, 2022 | Online | 15:00 BST (GMT+1) / 16:00 CET

With Keynote speaker: Pam Didner

Founder & VP of Marketing at Relentless Pursuit, writer, podcaster, speaker, and author.

 

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Psst down here...

Join us for an AMA with no nonsense B2B Marketing Consultant, Pam Didner as we dive into The Great ABM (R)evolution - From ABM to account based everything; marketing, sales, experience and growth.

 

B2B buyer behaviours have changed exponentially in the last 2 years, ABM has evolved too, but has your marketing strategy?

 

We are joined by ABM, Content & Sales Enablement International Thought Leader, best selling author, consultant & renowned speaker, Pam Didner to dive into this topic. Plus you'll hear from our panel of ABM experts from ON24 and Vidyard as we walk through the ingredients to ABM success in 2022 and beyond. We will cover key topics including:

  • Changes in B2B buyer behaviours
  • The evolution & maturity of Account based marketing
  • The new Account based growth playbook, moving from lead generation to full funnel thinking
  • What is ABS, ABX, ABG and why should I care?
  • Plus, the top account based growth hacks

But best of all, you can submit your own burning questions on what you'd like Pam and our panel to dig into deeper at this sesh.

In case your not already familiar with the marketing legend that is Pam Didner, here are just a handful of credentials she's got under her belt:

 
💼 Founder & VP of Marketing at Relentless Pursuit
📚 Author of: Effective Sales Enablement, Global Content Marketing, The Modern AI Marketer
🎤 Speaker specialising in business growth, digital trends, & sales/marketing alignment
🎙️ Host of the B2B Marketing and More podcast

 

Can't join us on the live date? Don't sweat. Sign up and we'll shoot you the on demand recording!

 

P.S. Did we mention? You could be in with a chance of winning:

📚 An audio copy of Pam's best seller 'Global Content Marketing'

or

🎟️ AntiConLX Global tickets for X2 (RRP £549pp) where you can catch Pam IRL on the main stage

All you need to do is submit a question and show up to the live sesh. So, why are you still reading? Go, go, go!

Sponsored by:

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Pam Didner-1

 

Keynote: Pam Didner

Pam Didner is a B2B marketing expert, author, podcaster and international speaker. President of Portland based consulting firm Relentless Pursuit, she's advised organisations around the world including  Intel, Southwest Airlines, 3M, Sunstar, Cisco, TE Connectivity, and many more. 

On her podcast and YouTube ChannelB2B Marketing and More with Pam Didner, she shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action.

Pam has taught  “Content Marketing” at West Virginia University and “Marketing Communications” at the University of Oregon School of Journalism. 

Didner’s first book, Global Content Marketing, was named one of The Top 10 Marketing Books by Inc Magazine, and offers an accessible, comprehensive framework to scale content at the global level.

Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together around strategy alignment, data-driven marketing campaigns, account-based marketing and hitting revenue targets.

Her third publication is an short eBook, The Modern AI Marketer, takes you on a journey starting with the history of AI, AI applications in modern marketing, and how to drive AI initiatives at work. It also includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge.

The Format

HP-Product-IconsQ&A

 

Live Keynote Q&A

HP-Product-IconsResources

 

Prizes & Giveaways

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Expert Panel Session