ABM Excellence Unpacked

14th September, 2022 | Online | 15:00 BST (GMT+1) / 16:00 CET

With Keynote speaker: Pam Didner

Founder & VP of Marketing at Relentless Pursuit, writer, podcaster, speaker, and author.

Psst down here...

Join us for an AMA with no nonsense B2B Marketing Consultant, Pam Didner as we dive into The Great ABM (R)evolution - From ABM to account based everything; marketing, sales, experience and growth.

B2B buyer behaviours have changed exponentially in the last 2 years, ABM has evolved too, but has your marketing strategy?

We are joined by ABM, Content & Sales Enablement International Thought Leader, best selling author, consultant & renowned speaker, Pam Didner to dive into this topic. Plus you'll hear from our panel of ABM experts from ON24 and Vidyard as we walk through the ingredients to ABM success in 2022 and beyond. We will cover key topics including:

• Changes in B2B buyer behaviours
• The evolution & maturity of Account based marketing
  
• The new Account based growth playbook, moving from lead generation to full funnel thinking
  
• What is ABS, ABX, ABG and why should I care?
  
• Plus, the top account based growth hacks
  

But best of all, you can submit your own burning questions on what you'd like Pam and our panel to dig into deeper at this sesh.

In case your not already familiar with the marketing legend that is Pam Didner, here are just a handful of credentials she's got under her belt:

Can't join us on the live date? Don't sweat. Sign up and we'll shoot you the on demand recording!

P.S. Did we mention? You could be in with a chance of winning:

📚 An audio copy of Pam's best seller 'Global Content Marketing'

or

🎟️ AntiConLX Global tickets for X2 (RRP £549pp) where you can catch Pam IRL on the main stage

All you need to do is submit a question and show up to the live sesh. So, why are you still reading? Go, go, go!