There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
We are busy working on our #MarTechFest Global & #MarTechFest APAC agendas but for now you can check out last year.
Main Stage
Breakout Room 8:00am - 9:00am
Registration and Breakfast
MAIN STAGE 9:10am - 10:00am
Everything You Need to Know to Develop Your MarTech plan in 2020 & Beyond
Scott Brinker
Editor - chiefmartec.com
MAIN STAGE 10:05am - 10:35am
The Martech Map: 4Ps of Marketing Technology
Carlos Doughty
CEO / Chief Marketing Technologist / Founder, MarTech Alliance
Breakout Room 10:35am - 10:55am
Morning Break
MAIN STAGE 11:00am - 11:30am
SHUT UP and Listen to your Smart Speaker
Maria Reyes
Marketing Director, Digital Products, Bauer Media
MAIN STAGE 11:30am - 12:00pm
Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far
Nina Bennet
Director Commercial Technology and Operations EMEA, Eaton
MAIN STAGE 12:00pm - 12:30pm
Customer Data Platforms (CDPs) in Action: An overview of the fastest growing area of the martech landscape through to case study examples of how leading brands are embracing CDPs at the core of their stack
Lindsay McEwan
General Manager EMEA
Breakout Room 12:30pm - 1:30pm
Lunch Break
MAIN STAGE 1:30pm - 2:00pm
Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential
Melanie Gipp
Senior Marketing Manager, Marketo an Adobe Company
MAIN STAGE 2:00pm - 2:30pm
Twitter’s Role in Your Marketing Technology Strategy
Carlos Cantú
Global Business Marketing Director, Twitter EMEA
MAIN STAGE 2:30pm - 3:00pm
PANEL | Is Agile Always the Answer?
Carlos Doughty
Moderator
Sinem Soydar
Senior Digital Marketing Manager
Scott Brinker
Editor
Tamsin Anastasi-Pace
Head of Client Solutions
Breakout Room 3:00pm - 3:30pm
Afternoon Break
MAIN STAGE 3:30pm - 4:00pm
Benchmark Your Multichannel Marketing Technology Stack to Thrive in 2020 and Beyond’
Alex de Fursac Gash
Senior Executive Advisor, Gartner for Marketers
MAIN STAGE 4:00pm - 4:30pm
When Tech Alone is Not Enough: Shifting to a New Perspective
Alina Jingan
MarTech Practice Lead
MAIN STAGE 4:30pm - 5:00pm
What Celebrity Personal Brands Can Teach Your Company About Market Share Growth
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