Martech unpacked & restacked for 2021 & beyond.
Sessions will cover a range of topics including:
- TRENDS - Martech trends – Martech category growth, maturity, budget and talent trends
- DATA - Data management, decisioning & governance – data platforms, data trust and compliance
- DEMAND & DIGITAL SELLING – ABM, content and channel tech, salestech, sales process & people best practice
- CX - Customer experience design & execution – audience analytics and insights, journey orchestration, content and channel tech through to CX beyond the tech
- MARKETING OPS – the power of MOPs; from system support and administration to governance and optimisation to drive growth
- MEASURABILITY – Meaningful analytics and attribution.
- MORE THAN MARTECH - For something extra beyond martech we have; #MarketingBookClub interview series, fireside chats w/ notable marketers and creative, playful and entertaining marketing seshs.
With all events in the #MarTechFest Series we showcase how martech can:
- Drive marketing efficiency
- Better inform decision making & enable real measurability
- Stitch, integrate & optimise your data sets & marketing channel activities
- Empower marketers to move with speed & impact
- Deliver personalisation & automation at scale
- Redefine the customer experience & deliver true engagement
- Improve audience analytics & intelligence
We have a range of speaker sesh format options including;
- Standard sesh - 20mins to chat martech
- Live Ask me anything (AMA) sesh - 10-15mins quick fire audience Q&A
- Live interactive masterclass - 20-30mins practical session w/ exercises
- Fireside chats - Chat w/ our CEO on the latest and greatest in martech
- Micro love/hate martech sesh - 3mins to rant or rave about anything martech
- Audio only sesh - 15min - 30min podcast sesh