Just take a look at some of these digits...
We have developed the 4 P's of Marketing Technology which will frame our agenda:
Planning & Strategy
Developing a cornerstone of your marketing strategy, your martech plan & road map that wraps around customer journey, powers your channel marketing and accelerates your broader marketing strategy to business goals. From 2019/2020 martech industry insights to our framework for delivering your marketing tech plans.
People & Teams
The skills, people, partners & team structure needed to deliver your martech strategy. Marketing technologists, marketing automation managers, marketing operations managers, data scientists, growth hackers to AI replacing roles.
Platforms, Apps & Ecosystems
Marketing tool selection to building your complete marketing stack. In-depth martech case study sessions on the tech enabling/optimising advertising & promotion, commerce & sales, content & experience, data, management and social & relationships. From email marketing, search, content, social, measurability; conversational marketing, multi-channel automation & personalisation, sales enablement to rolling out your CDP.
Process & Operations
Martech enabled marketing operations, agile marketing management to growth hacking processes; speed, adaptability and rapid experimentation.
Connect with the community
Join a community of marketers from brands like Swarovski, The Financial Times, Waitrose, Sky Gaming & Betting, Mondelez, Shelter, Facebook, Heineken, Argos & plenty more
Only one day out of the office
It's hard to get away from your desk at the best of times, so we've made sure #MarTechFest is one compact and action packed day (save those out of offices for trips to the Maldives!)
PLAN: Developing a martech plan & road map wrapped around your business goals and marketing strategy
PEOPLE: Identifying the talent & skills required to power your plans
PLATFORMS: Building & integrating your marketing stack
PROCESS: Implementing agile marketing methodologies & more
A Full Stack Agenda
Scott 'god-father-of-martech' Brinker from chiefmartec.com and Mark Adams from Vice headline a 'full-stack' agenda that includes speakers from Gartner, Boots, Twitter, Vodafone & more
Sessions will cover topics including CDPs, agile marketing, voice marketing, influencer marketing, conversational marketing, sales enablement, CX, marketing operations & stacks more!
Beers, beats & bants