Gather round our virtual table and have your turn at talking marketing technology at the #MarTechFest Turn Table.
The range of strategies and tactics B2B Marketing leaders are taking today are just like the business environment the pandemic has created – all over the place. We are seeing patterns in buyer data and market shifts underway that B2B marketers can use to pivot, tweak or blow up their strategy. We would like to invite you to join a closed-room, interactive session for 90 minutes to discuss, share, banter and debate.
Carlos Doughty and Scott Vaughan will host a group of hand-selected marketing leaders to tackle:
- What data and actions are telling us about B2B buyers and their readiness to engage and buy (the have and have nots)
- What’s working and what’s changing in demand and pipeline-generating strategies and tactics (time for a makeover or makeunder)
- What are B2B teams doing to use digital strategy & tactics to breakthrough (it’s noisy out there)
- What is happening with martech infrastructures and data models (most stacks are bloated, running out of steam)