Limited space available
Join this Websesh to learn from two of Acquia’s experienced Digital Strategists how you can dramatically reduce operating costs and increase efficiency by implementing a Customer Data Platform (CDP).
They’ll talk about the power of turning customer data into insights, as well as talking about what the Acquia CDP has helped a variety of customers achieve. You’ll hear how the likes of Wickes used the Acquia CDP to completely transform their online experience, looking at the challenges they faced and how the CDP changed the way they do marketing today and what ultimately makes a great CDP.
CEO / CTO / Founder, MarTech Alliance
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Gabrielle Couzin is a Digital Strategist specialising in Customer Data Platform and Marketing Automation solutions. After being a marketer herself for several retailers, she is passionate about helping brands find the right tech to harness the power of their data and get in touch with their customers.
She graduated from a master degree in Business Strategy at Rotterdam School of Management and Corporate Finance from ESCP Business School and has mixed analytics, business and pleasure ever since.
Taylan Oztekin is a Digital Strategist at Acquia. Formerly a Customer Success Manager for 5 years, he brings an extensive knowledge of Acquia’s Customer Data Platform.
He has assisted multiple marketing organisations with different maturity levels evolve around customer data by adopting new technologies, implementing new initiatives, transforming their organisations and achieving value from their investments.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.
Programme format customisation & add ons available
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