- Alliance Membership
Thursday 5th August at 3:00pm (BST)
There are more companies than ever vying for your customers' attention. Within our always-on world of social media, streaming platforms, and mobile devices your customers are rarely more than 3 feet away from another message or another distraction.
No one knows this more than Discovery+. As a leading streaming platform they are tasked with the challenge of keeping customers engaged with the right content personalized for their preferences and platforms. In this live event, Fredrik Salzedo, Director of Retention and CRM at Discovery+ EMEA will chat with Stuart Gordon, Vice President of Blueshift, EMEA about how they are solving this difficult problem.
Attendees of this event will hear:
Stuart Gordon is the VP of EMEA at Blueshift and has been appointed to lead the company's continued growth within the region. Prior to joining Blueshift, Stuart has spent the past 10 years working within MarTech to solve problems for clients and partners in the retail, finance, travel, automotive, media, and e-learning space.
Fredrik Salzedois the Director of Retention and CRM at Discovery+ EMEA which operates in Europe, where he has implemented an AI-based marketing automation environment consisting of making the customer journey/experience/retention as great and individualized as possible.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.