Wednesday 29th July 14.00 – 14.45 Australia Eastern Standard Time (New South Wales)
Webinars have been popping up left, right and centre for the past couple of months. They're currently paving the way for the events industry and are now one of the most significant ways to boost your lead generation, but distinguishing yourself from rest can be hard.
Webinars have become the most powerful tool for creating the kinds of engaging digital experiences that audiences love. But what are they key elements that go into creating a successful webinar?
Join MarTech Alliance & ON24 for the unveiling of the 'Webinar Benchmarks for 2020', where you will learn the best practices across the entire webinar lifecycle, based on benchmarks from over a whopping 20,000 events over the past year including:
So what are you waiting for? This is your chance to learn the best practices and metrics that go into creating a winning webinar.
Tim Johnston is the Marketing Director for ON24, a platform that has been a force behind the “always-on” marketing economy.
He is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.