- Alliance Membership
Wednesday 30th September at 11:00 am Singapore Standard Time (SGT) / 1:00 pm Australian Eastern Standard Time (AEST)
Brands seem to have two concerns this holiday season: driving revenue and pivoting to serve consumers in the “new normal”. According to a Smartly.io survey, 51% of consumers globally said to have made purchases from social media ads in the past two months. The pandemic has moved much of the world online.
More than 70% of consumers plan to do their holiday shopping digitally this year, and about half are planning to spend the same or more during the peak season sales.
These are unprecedented times, but fortunately, there are reliable ways to ensure your overall marketing strategies support your holiday revenue goals.
In this webinar get insights on APAC consumer sentiments and what you need to know for your social advertising campaigns during one of the busiest times of the year.
Marketing leaders focusing on branding and digital advertising across Asia Pacific should join this session to:
When you register you'll receive a complimentary ticket to our virtual event #MarTechFest Dial Up starting next month!
Kevin drives the evangelism of Smartly.io as a creative automation and campaign optimisation solution in Asia Pacific. He enables leading brand advertisers to rapidly produce, test and optimise their best performing ads across social channels.
Passionate to help companies attain commercial success, Kevin achieves this with his in-depth knowledge amassed from close to 20 years of working with leading firms from the market insights, mobile and technology sectors.
Before Smartly.io, Kevin was the Business Director for Lotame Asia, a leading ad-tech Data Management Platform solution.
Carlos has over a decade+ of experience in marketing & technology for a FTSE250 company, formerly the Marketing Director of Euromoney, now founder and CEO of the MarTech Alliance a media company focused exclusively on marketing technology.
He has extensive experience across a multitude of different marketing technology platforms and projects, from attribution, automation, conversational marketing, CRM to customer data platforms (CDPs) and much more. His projects have been case studied by leading tech providers including Adobe and Qubit.
Global experience having worked in New York, Boston, Hong Kong to Shanghai, Paris and beyond. Carlos has delivered projects for the world’s largest banking, legal, manufacturing firms and publishing companies as well as tech scale ups and start-ups.
He developed and runs the #MarTechFest events series running across London to Sydney, festivals to pop up parties and VIP dinners. He also produces the UK MarTech Landscape, leads one of the world’s leading online marketing & tech book clubs having interviewed the world’s most notable marketers and technologists from Seth Godin, Simon Sinek to Eric Ries.
Carlos regularly presents at leading marketing events having delivered martech sessions in the UK, India, Finland to Spain and beyond. He has also been cited in leading marketing publications such as The Drum, CMSWire, RockStar CMO, Exchange4Media, Chief martec, DM News, etc.