- MARTECH: WHAT WHY HOW?
- AGENCY & TECH ALLIANCE
Just take a look at some of these digits...
We have developed the 4 P's of Marketing Technology which will frame our agenda:
Planning & Strategy
Developing a cornerstone of your marketing strategy, your martech plan & road map that wraps around customer journey, powers your channel marketing and accelerates your broader marketing strategy to business goals. From 2019/2020 martech industry insights to our framework for delivering your marketing tech plans.
People & Teams
The skills, people, partners & team structure needed to deliver your martech strategy. Marketing technologists, marketing automation managers, marketing operations managers, data scientists, growth hackers to AI replacing roles.
Platforms, Apps & Ecosystems
Marketing tool selection to building your complete marketing stack. In-depth martech case study sessions on the tech enabling/optimising advertising & promotion, commerce & sales, content & experience, data, management and social & relationships. From email marketing, search, content, social, measurability; conversational marketing, multi-channel automation & personalisation, sales enablement to rolling out your CDP.
Connect with the community
Join a community of marketers from brands like Swarovski, The Financial Times, Waitrose, Sky Gaming & Betting, Mondelez, Shelter, Facebook, Heineken, Argos & plenty more
Only one day out of the office
It's hard to get away from your desk at the best of times, so we've made sure #MarTechFest is one compact and action packed day (save those out of offices for trips to the Maldives!)
PLAN: Developing a martech plan & road map wrapped around your business goals and marketing strategy
PEOPLE: Identifying the talent & skills required to power your plans
PLATFORMS: Building & integrating your marketing stack
PROCESS: Implementing agile marketing methodologies & more
A Full Stack Agenda
Scott 'god-father-of-martech' Brinker from chiefmartec.com and Mark Adams from Vice headline a 'full-stack' agenda that includes speakers from Gartner, Boots, Twitter, Vodafone & more
Sessions will cover topics including CDPs, agile marketing, voice marketing, influencer marketing, conversational marketing, sales enablement, CX, marketing operations & stacks more!
Beers, beats & bants
All tickets include a light breakfast, street food lunch options, snacks and refreshments PLUS three drinks from the bars open from midday. We'll pump out some hip hop with an all day DJ to set the scene for beers with your peers