Last year's agenda

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Main Stage

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Breakout Room
8:00am - 9:00am

Registration and Breakfast

MAIN STAGE
9:10am - 10:00am

Everything You Need to Know to Develop Your MarTech plan in 2020 & Beyond

Scott

Scott Brinker

Editor - chiefmartec.com 

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MAIN STAGE
10:05am - 10:35am

The Martech Map: 4Ps of Marketing Technology

Carlos

Carlos Doughty

CEO / Chief Marketing Technologist / Founder,
MarTech Alliance

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Breakout Room
10:35am - 10:55am

Morning Break

MAIN STAGE
11:00am - 11:30am

SHUT UP and Listen to your Smart Speaker

Maria

Maria Reyes

Marketing Director, Digital Products, Bauer Media

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MAIN STAGE
11:30am - 12:00pm

Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far

Nina

Nina Bennet

Director Commercial Technology and Operations EMEA, Eaton

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MAIN STAGE
12:00pm - 12:30pm

Customer Data Platforms (CDPs) in Action: An overview of the fastest growing area of the martech landscape through to case study examples of how leading brands are embracing CDPs at the core of their stack

Lindsay

Lindsay McEwan

General Manager EMEA

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Breakout Room
12:30pm - 1:30pm

Lunch Break

MAIN STAGE
1:30pm - 2:00pm

Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Melanie Gipp

Melanie Gipp

Senior Marketing Manager, Marketo an Adobe Company

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MAIN STAGE
2:00pm - 2:30pm

Twitter’s Role in Your Marketing Technology Strategy

Carlos-C

Carlos Cantú

Global Business Marketing Director, Twitter EMEA

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MAIN STAGE
2:30pm - 3:00pm

PANEL | Is Agile Always the Answer?

Carlos
Carlos Doughty

Moderator

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Sinem
Sinem Soydar

Senior Digital Marketing Manager

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Scott
Scott Brinker

Editor

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Tamsin
Tamsin Anastasi-Pace

Head of Client Solutions

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Breakout Room
3:00pm - 3:30pm

Afternoon Break

MAIN STAGE
3:30pm - 4:00pm

Benchmark Your Multichannel Marketing Technology Stack to Thrive in 2020 and Beyond’

Alex

Alex de Fursac Gash

Senior Executive Advisor, Gartner for Marketers

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MAIN STAGE
4:00pm - 4:30pm

When Tech Alone is Not Enough: Shifting to a New Perspective

Alina

Alina Jingan

MarTech Practice Lead

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MAIN STAGE
4:30pm - 04:50pm

Martech: 2020 and Beyond

Amy

Amy Rodgers

Managing Editor, Research & Rankings, WARC

WARC

MAIN STAGE
4:50pm - 5:05pm

Planning for 2020: Gartner's Annual CMO Spend Survey 2019 – 2020 Highlights

Alex

Alex de Fursac Gash

Senior Executive Advisor, Gartner for Marketers

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Breakout Room
5:10pm - 8:00pm

Beers, beats & bants

Mezzanine Stage

10:05am - 10:35am

Don't Let the GDPR Kill Your Marketing Strategy: Maximising Opt-In and Building a Compliant Marketing Program

Stephanie

Stephanie Hanson

Director of OneTrust PreferenceChoice

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10:35am - 10:55am

Morning Tea Break

10:55am - 11:25am

Know Everything About Your Customer - How CDPs Map Personal Customer Journeys

Henry

Henry Li

Head of Marketing Technology

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11:35am - 11:55am

Dominate the Deadline: How to Use Smart Templates to Free Your Creatives and Create Amazing Content

Kees

Kees Henniphof

VP of Demand Generation

Bynder-1

12:05pm - 12:25pm

The Power of Unity: How Sales & Marketing can Combine to Drive Full-Funnel Growth

Chris

Chris Wickson

General Manager

Integrate 2

12:30pm - 1:30pm

Lunch Break

1:35pm - 1:55pm

We Are Not Normal - What You Need to Know About the Future of Customer Engagement

Tim

Tim Bond

Head of Insight

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2:05pm - 2:25pm

The Critical MarTech Nobody Ever Talks About: Work Management

Dea

Dea Mijakovac

Project Delivery Manager EMEA, Mouser Electronics a Workfront Client

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2:35pm - 2:55pm

The Enablement Imperative: Modern product marketing drives revenue, customer satisfaction, and retention

Jake

Jake Braly

VP Global Marketing

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3:00pm - 3:30pm

Afternoon Break

3:35pm - 3:55pm

The Danger of Data-Driven Decisions - Learn from HubSpot’s Mistakes

Lisa

Lisa Toner

Senior Manager, Acquisition

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4:05pm - 4:25pm

Email and the KPIs: Re-evaluating the evaluation

Kieran

Kieran Cooper

Senior Technical Account Manager, International Market

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