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What's the latest in the world of martech?

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Marketing and Tech Book Club

Join the Marketing & Tech Book Club

What, why, how guides:

Martech / Marketing Technology
Events Marketing
Digital Asset Management
Customer Data Platforms
Data Management: 3rd Party Cookies
Salestech
A Marketer's Guide to Zero-Party Data
Data-Driven Engagement for Modern Marketers
Brand Management Software for Dummies

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Customer Data Platforms (CDPs)

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2019 Speaker Presentations

Main Stage Mezzanine Stage

Scott Brinker, chiefmartec

Everything You Need to Know to Develop Your MarTech plan in 2020 & Beyond

Scott Brinker-

Carlos Doughty, MarTech Alliance

The Martech Map: 4Ps of Marketing Technology

Nina Bennett - Eaton

Building a Sales & Marketing Operations Dream Team for a $20 Billion Company: The Story So Far

Melanie Gipp - Marketo

Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Carlos Cantu - Twitter

Twitter’s Role in Your Marketing Technology Strategy

Alina Jingan - MRM//McCann

When Tech Alone is Not Enough: Shifting to a New Perspective

Alex de Fursac Gash - Gartner

Benchmark Your Multichannel Marketing Technology Stack to Thrive in 2020 and Beyond

Amy Rodgers - WARC

Martech: 2020 and Beyond

Stephanie Hanson - OneTrust

Don't Let the GDPR Kill Your Marketing Strategy: Maximising Opt-In and Building a Compliant Marketing Program

Kees Henniphoff - Bynder

Dominate the Deadline: How to Use Smart Templates to Free Your Creatives and Create Amazing Content

Henry Li - Treasure Data

Know Everything About Your Customer - How CDPs Map Personal Customer Journeys

Chris Wickson - Integrate

The Power of Unity: How Sales & Marketing can Combine to Drive Full-Funnel Growth

Tim Bond - DMA

We Are Not Normal - What You Need to Know About the Future of Customer Engagement

Dea Mijakovac - Mouser Electronics a Workfront Client

The Critical MarTech Nobody Ever Talks About: Work Management

Jake Braly - Highspot

The Enablement Imperative: Modern product marketing drives revenue, customer satisfaction, and retention

Lisa Toner - Hubspot

The Danger of Data-Driven Decisions - Learn from HubSpot’s Mistakes

Kieran Cooper - Workfront

Email and the KPIs: Re-evaluating the evaluation

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