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Plan & strategy - The why?

This is the cornerstone of your marketing strategy. Your martech plan and roadmap wraps around the customer journey, powers your channel marketing, delivers richer insight and accelerates your marketing strategy through to the business goals and customer experience.your marketing technology strategy & roadmap. From 2019/2020 martech industry insights to a framework for mapping marketing tech plan to your customer journey.

People & teams - The who?

The skills/training, people, partners and team structure needed to deliver your martech strategy. Marketing technologists or ops, platform partners, marketing automation managers, digital marketing operations managers, data scientists, growth hackers and more, all the way to emerging and disruptive tech that redefines roles as we know them today.

 Platforms, apps & ecosystems - The what?

From marketing tool selection to building and integrating your complete marketing stack, this is the technology enabling or optimising advertising and promotion, commerce and sales, content and experience, data, management plus social and relationships. This could be anything from email marketing, search, content, social, paid media, measurability, conversational marketing, multi-channel automation and personalisation, sales enablement – and essentially, data-driven/informed anything.

Process & operations - The how?

This is a two-parter: Implementation or the process of setting up your martech solution(s), and operations or the process of how the business runs with martech platforms in place. In both cases, it’s about speed, adaptability, rapid experimentation through to optimisation.