#MarTechFest Dial Up Session 18: Marketing Platforms vs Pure Play - How do you decided which CDP is best for you?
There are lots of flavours of CDP to navigate when selecting what best fits for your organisation. Two key types to consider are pure play and full suite marketing solutions. Jonathan walks us through the key distinctions and considerations to make in your assessment.
Jonathan von Abo - Arm Treasure Data Head of Business Development EMEA
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