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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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How to deliver the optimal customer experience in 2021

Apr 23, 2021 1:30:22 PM

#MarTechFest Dial Up: How to deliver the optimal customer experience in 2021

As we see consumers purchasing habits shift toward a more digital first approach, understanding your customers and providing a great experience is more important now than it has ever been. In this session Chris will share with you how what leading companies have been able to deliver best-in-class customer centric digital experiences, utilising personalization and experimentation across all digital touchpoints.


Chris Purcell HexagonChris Purcell - Optimizely
Product Strategy Manager

MicrosoftTeams-image (32)

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