How to deliver the optimal customer experience in 2021

#MarTechFest Dial Up: How to deliver the optimal customer experience in 2021

As we see consumers purchasing habits shift toward a more digital first approach, understanding your customers and providing a great experience is more important now than it has ever been. In this session Chris will share with you how what leading companies have been able to deliver best-in-class customer centric digital experiences, utilising personalization and experimentation across all digital touchpoints.

Chris Purcell - Optimizely
Product Strategy Manager