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Developing a Scalable Martech Stack

May 28, 2020 4:44:25 PM

#MarTechFest Dial Up Session 20: How to Create a Scalable Martech Stack

The average Martech stack is 91 tools, yet the average utilization of Martech tools is at around 20%. Marketers are buying more but using less. Having a large tech stack isn’t necessarily a problem. Having a large tech stack yet still lacking the ability to track and measure the customer lifecycle is a major problem. Many organizations struggle to simply and accurately measure business metrics such as, CPL, ROI, CRO, CLV, etc.  In this session we’ll discuss the 5 things you need to do to develop a scalable and agile Martech stack. At the end of this session, you’ll have the information you need to take your Martech stack from a clunky engine to a turbo charged V-6.

#14 Moni Oloyede - Fidelis Security

Moni OloyedeMoni Oloyedi - Fidelis Cybersecurity
Martech Influencer & Snr Marketing Operations Manager


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