#MarTechFest Dial Up Session 20: How to Create a Scalable Martech Stack
The average Martech stack is 91 tools, yet the average utilization of Martech tools is at around 20%. Marketers are buying more but using less. Having a large tech stack isn’t necessarily a problem. Having a large tech stack yet still lacking the ability to track and measure the customer lifecycle is a major problem. Many organizations struggle to simply and accurately measure business metrics such as, CPL, ROI, CRO, CLV, etc. In this session we’ll discuss the 5 things you need to do to develop a scalable and agile Martech stack. At the end of this session, you’ll have the information you need to take your Martech stack from a clunky engine to a turbo charged V-6.