#MarTechFest Dial Up Session 9: Test, Learn, Build, Repeat. Marketers Building for the Future
Agile marketing is all about making continual improvements and empowering your marketing team to adopt a data-driven ‘test, learn, build-on-success’ approach. This sets them up to demonstrate how they are contributing to business goals. Saying that you are doing Agile marketing is one thing, but being able to demonstrate the effect of it is another thing altogether.
It’s a challenging time for marketers. But digitally-driven tools and techniques can really make it the right time to delight and retain existing clients, engage with new customers, and build a pipeline for the future.
In this session you can hear more about what is expected from modern marketers, how the current situation can be a catalyst for positive change in marketing practices and how Adverity use their own platform to measure the ROI of their marketing campaigns.
Adverity is an intelligent marketing analytics platform specialised in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier.
Fabio De Bernardi - Adverity VP Business Development
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