#MarTechFest Dial Up Session 7: 8 Steps to Creating a Powerful Marketing Campaign
A well-designed marketing campaign can position your brand as a certain “something” in the mind of your customers, generate leads and create customers. Sounds good, but where do you start? In this session Vicki Scheele will talk through the core elements of an effective campaign strategy and show a use case example of Adobe’s best EMEA campaigns.
Vicki Scheele - Adobe / Marketo Head of Commericial Marketing
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