The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Trust is the New Currency: The Value of First-Party Data Capture

Apr 23, 2021 12:55:49 PM

#MarTechFest Dial Up: Trust is the New Currency: The Value of First-Party Data Capture

In a world where consumers expect privacy and personalization, marketers are tasked with earning customer trust in order to collect the right data. In this session, we'll cover what's changed in the privacy landscape, the technology ecosystem, and with customer expectations, and how marketers should strategize to navigate these changes to earn customer trust.

1) Get up-to-date on changes in the privacy landscape and the technology ecosystem available to address it

2) Explore how customer expectations are changing and how they value digital transparency from brands

3) Learn how marketing teams should strategize to navigate the changes in the privacy landscape to earn customer trust and collect first-party data


claire-feeney-headshot (1)Claire Feeney, OneTrust PreferenceChoice
Product Marketing Manager


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