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In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
Customer service is considered a priority for many companies. But who's responsible?
Any dates, Online, just for your company
Any dates, Online, just for your company
15th Jul 2022
The course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
15th Jul 2022
The course is covers the A-Z of auditing and developing your marketing technology strategy.
Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..
After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...
According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..
Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.
You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..
Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.
2022 will be an exciting time..
Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..
This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..
Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..
Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.
Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.
Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched.
Guests include a mixture of celebrities and business leaders, with Grace..
Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..
Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info.
Data is essential for companies..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..
A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...
As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.
All you have to do is take a gander at my inbox this..
Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..
There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..
As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..
My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..
The holiday season is well and truly upon us.
But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..
Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.
Wait, only the marketing thing is..
From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.
Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.
Affiliate stops to take a selfie. Influencer does a sponsorship announcement..
As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..
Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..
The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.
We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..
Unfortunately, we will not be answering questions on how to get the coveted 'email@example.com' address in this article. Although, I can put you in contact with a guy who can get you..
Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.
Instead, we've got three of the most..
During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..
Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.
It's a bold claim, but it very well could be true.
I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..
So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..
Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.
Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.
Or you could do..
"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado." Well, trust us on this one. It's pretty..
For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times.
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..
Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.
But don't worry..
Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.
Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..
New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..
In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..
Digital experience is the hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..
Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.
You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes.
Now, building an email list from scratch..
We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.
In its 2022..
Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.
A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.
MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..
There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..
Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..
Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.
Marketing data is used to give marketers a..
ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?
As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose.
Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you donât need us to explain why brand guidelines are necessary.
As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.
Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.
Thereâs no such thing as âdoing business..
Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.
Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report.
The report, Website Experience Trends That Are Shaping Online Retail, was..
Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.
Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..
Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!
Recently, AI and ML..
A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..
A look into modern marketing and the effect of data on marketing. Creative teams are having to use data to reach the right audience. They need to provide maximum integration for happy collaboration..
We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..
A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..
This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source.
Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..
It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.
BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.
London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
Little bit of CRM news for you today. Hold onto your hats.
Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales.
In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..
To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.
The working world doesnât look like it used..
Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.
More and more..
Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..
33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.
Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.
This is one of the findings from Gartnerâs..
Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...
I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. Itâs..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..
Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.