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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Elon Musk Puts Twitter Purchase on Hold Due to Fake Account Concerns

Having agreed a deal to acquire Twitter for $44bn last month, Elon Musk has put the acquisition on hold, 'temporarily', due to concerns around fake account numbers. 

Story

Book Of The Month - Obviously Awesome

April doesn't espouse a "silver bullet" solution. She emphasises the importance of examining your environment, then examining it again. 
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Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..

Story

AntiConLX DialUp with Scott Brinker

29th June 2022, Online
Event

Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide to DAOs

Decentralised Autonomous Organisations are basically a flat-hierarchy group, that operates under a shared goal.
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Martech WebSesh: How Greggs revolutionised their CX

7th Apr 2022

Martech Web Sesh: 30 minute online presentation followed by a 15 min speaker Q&A. Registration opens soon.

Martech M&A Activity Continues to Grow in Q1 2022

Martech M&A Activity Continues to Grow in Q1 2022
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With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Tesla CEO Elon Musk has become the single largest shareholder in Twitter, after hinting recently about plans to shake up the social media industry. As a result, Twitter shares were up 26% in..

Story

LXA Sponsors Dinner for Martech Vendors

10th Nov 2022

The martech vendors growth playbook: Insights & actions to drive your 2023 growth. Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

Marketing Leaders Dinner - Sydney

24th Nov 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

AntiConLX APAC

25th Nov 2022, Sydney.

This one-day event will focus on 2023 trends, planning and predictions and feature world-class speakers

AntiConLX DialUp B2B: Designing & delivering amazing CX

14th Sep 2022, Online

Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

MarTech News: Round-Up 17/03/22

💰 Insider Announces $121 million Series D round 💰 Typeform Secures $135 Million in Series C Funding 💰 Capital D Leads Investment in Phrasee 💰 Apollo.io Raises $110 Million✍️..

AntiConLX Global: Joining the dots that power growth & CX in a digital world

1st Jul 2022, London

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and

MarTech News: Round-Up 10/03/22

💰UserZoom Announces $800M Strategic Development Investment ✍️Omnicom Acquires TA Digital ✍️ Bynder Acquires GatherContent ✍️Brandwatch Acquires Paladin 💰 CrafterCMS Announces Second..

Marketing Leaders Dinner - London

20th Oct 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

MarTech News: Round-Up 03/03/22

👥Salesloft Announces Partnership with Google 👥Jabmo Joins the ON24 Partner Network 💰Dbt Labs Raises $222M 💰Airmeet Raises $35 Million 💰AnyRoad Raises $47 Million 👥Nbcuniversal..

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

AntiConLX DialUp with Scott Galloway

4th May 2022, Online

AntiConLX DialUp B2C

15th Sep 2022, Online

Corporate Digital Academy - Essentials of Marketing Operations In-house Training for your Company

Any dates, Online, just for your company

Course

Corporate Digital Academy - Essentials of Marketing Technology In-house Training for your Company

Any dates, Online, just for your company

Course

Open Digital Course - Essentials of Marketing Operations

15th Jul 2022

The course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

Open Digital Course - Essentials of Marketing Technology

15th Jul 2022

The course is covers the A-Z of auditing and developing your marketing technology strategy.

Course

MarTech News: Round-Up 24/02/22

💰 Radar Raises $55 Million✍ Conductor to Acquire Contentking💰 Bloomreach Raises $175M✍ Movable Ink to Acquire Coherent Path💰 Raydiant Raises $30 Million Series B⚙️Acquia Launches..

SEO Platform BrightEdge Acquires OnCrawl

BrightEdge, an enterprise SEO platform, has today announced the acquisition of OnCrawl.  BrightEdge and Oncrawl have been in discussions about the future of the SEO industry and the development of..

MarTech News: Round-Up 17/02/22

✍ Deloitte Digital Acquires Blended Digital💰 Branch Raises $300 Million 💰 Starburst Raises $250 Million 💰 Shopware Raises $100 Million✍️ AppDirect Acquires ITCloud.ca 👥 Optimizely..

Marketing Leaders Dinner - London

18th Aug 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

MarTech News: Round-Up 10/02/22

This Week in Martech: MarTech Alliance Announces AntiConLX Siteimprove Reaches $100 Million ARR. 1Password Raises $620 Million Acxiom and Treasure Data CDP Partner

MarTech News: Round-Up 03/02/22

Simpli.Fi Acquires Coremedia Systems Tango Acquires Agilquest. Piano Partners With Snowflake. Vista Equity Partners, Evergreen Coast Capital Acquire Citrix. Cloudinary Acquires Indivio. GWI Raises..

Marketing Leaders Dinner - Cologne

20th Sep 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

MarTech News: Round-Up 27/01/22

This Week in Martech: Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko...

MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. Clari Raises $225 Million. Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake.

Martech WebSesh: Martech & Marketing Ops Career Open Day

19th Jan 2022

Martech Web Sesh: 30 minute online presentation followed by a 15 min speaker Q&A. Registration opens soon.

Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush.  The deal is worth $68.7bn, and now becomes the company's..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

MarTech News: Round-Up 13/01/22

Optimove Raises $75M. T-Mobile Acquires Octopus Interactive. Yahoo Announces a New Partnership With Mikmak. AskNicely Raises $32M. Tech Mahindra Buys Allyis India and Green Investments for $125M...

Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 

5 Marketing Trends to Watch Out For in 2022

We’re here to look at the future marketing trends to watch out for in 2022. The developments that will shape the way we create and publish content. The new methods we can use to engage with our..

Five 2022 Marketing Predictions From Gartner

Gartner's Marketing Predictions webinar this week looked at some key marketing trends for 2022 and beyond, as well as the implications for CMOs. 

MarTech News: Round-Up 06/01/22

Mastercard To Acquire Mcdonald’s Personalisation Platform Dynamic Yield. Integrate Receives Majority Investment From Audax Private Equity. Integral Ad Science Acquires Context. ON24 Announces New..

Marketing Leaders Dinner - Amsterdam

15th Jun 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation in Amsterdam.

AntiConLX DialUp B2C 2023 Marketing Planning & Predictions

8th Dec 2022, Online

AntiConLX DialUp B2B 2023 Marketing Planning & Predictions

7th Dec 2022, Online

AntiConLX Global: Where technology meets marketing, sales & experience

21st Oct 2022, London

MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..

Seven Key Insights From MarTech Alliance's 2021 Research

The MarTech industry saw a very interesting year. And we've had our fingers on the pulse of all aspects of the space. So, what have our reports being saying about industry developments, changes, and..

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..

Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..

2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020

Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

Martech News: Weekly Round-up 09/12/21

Read all the latest stories in this week's martech news!

Marketing Leaders Dinner - London

30th Jun 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

Martech News: Weekly Round-up 02/12/21

Read all the latest stories in this week's martech news!

Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

 

Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

Martech News: Weekly Round-up 18/11/21

Read all the latest stories in this week's martech news!

AntiConLX Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.

Instead, we've got three of the most..

It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

The Martech Skills Gap in 2021: Stats and Trends

If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..

Marketing Leaders Symposium with Richard Shotton - London

19th May 2022

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

Martech News: Weekly Round-up 11/11/21

Read all the latest stories in this week's martech news!

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..

Martech News: Weekly Round-up 04/11/21

Read all the latest stories in this week's martech news!

The State of QR codes in 2021: Stats and Research

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour. 

In its 2022..

Martech News: Weekly Round-up 28/10/21

Read all the latest stories in this week's martech news!

What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose. 

The State of Martech Report

This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends

Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

Case study: The economist martech strategy

SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist

AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design

Marketing apocalypse. How to build future-ready Marketing Services Centres of Excellence

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months. 

Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 

Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.

When Tech Alone is Not Enough: Shifting to a New Perspective

Alina talks about how companies still struggle to get the most out of their technology. 

Going back to the basics to avoid the buzzwords & BS

Watch Pulsar's presentation from AntiConLX DialUp on demand

Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.

Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..

Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers

What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.

Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 

Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..

What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

Martech News: Weekly Round-up 25/08/21

Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.

Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

Martech News: Weekly Round-up 11/08/21

Bluecore Raises $125 Million, Fullstory Adds $103 Million, Retain.ai Raises $23 Million, Hootsuite Buys AI-Based Chat System Heyday, Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang,..

AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!

How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty

What Is Foot in the Door Theory and How Should You Use It?

What is foot in the door theory in marketing and sales and how can you implement it in your marketing strategy?

Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.

Martech News: Weekly Round-up 04/08/21

Contentful raises €148.3M at a valuation of €2.5B, Odoo Raises €180M, Dixa raises $105M, Qualtrics Acquires Clarabridge for $1.125 Billion, Uniphore To Acquire Jacada, Adobe Partners With..

Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..

The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.

Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 

What Did Marketers Learn From 2020?

In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..

How AI Could be Involved in Your DX Strategy and why...

There are four main ways that you should implement AI into your Digital Experience strategy. Here's which ones and why...

The Eight Types of Digital Marketing that You Should Know

The 8 main types of digital marketing that you should know about if you considering advertising your products or services online...

Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 

5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

Martech News: Weekly Round-up 23/06/21

Sprinklr Has Filed for IPO. Iterable Announces its $2 Billion Valuation. Spotify Launches Its Live Audio App. Spotify Acquires Podz. Brella Raises $10M Series A. Templafy Raises $60M

Martech News: Weekly Round-up 16/06/21

Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz.

IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.

Martech News: Weekly Round-up 26/05/21

Klaviyo Raises $320 million. Zoom Announces Events Platform. Snap Acquires WaveOptics. Pitch Raises $85M. Privacy.com Raises $43M. Twilio Buys Zipwhip. Piano Raises $88M

Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..

Martech News: Weekly Round-up 19/05/21

Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..

Martech News: Weekly Round-up 12/05/21

Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches..

Martech News: Weekly Round-up 05/05/21

MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.

The State of Branding Report 2021- Key findings

Click to discover the latest trends in branding from marketers across the globe.

Martech News: Weekly Round-up 28/04/21

Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone.

Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..

Martech News: Weekly Round-up 14/04/21

Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerece Acquires Stamped, Impact Acquires Affluent, Finn Partners Acquires MintTwist, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has..

How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software..

Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!

Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 

Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!

How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.

Martech News: Weekly Round-up 24/03/21

This week in MarTech: Contents raises $6 Million, Operative Acquires STAQ, Piaget Partners with Smartly.io, and Yotpo raises $230 Million.

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.

Martech News: Weekly Round-up 17/03/21

This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..

Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!

Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

Are apps like Clubhouse changing the world of audio marketing?

What is the future of Audio Marketing now that apps like Clubhouse have appeared and people are buying more Smart Speakers than ever?

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..

Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

Martech News: Weekly Round-up 17/02/21

In this week's MarTech News: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller

Martech News: Weekly Round-up 10/02/21

In this week's MarTech News: HubSpot acquires The Hustle, Tealium raises $96M, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5M, Granulate Raises $30M and Avatria..

Reddit Raises $250 Million

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of $250 million.

Five Things Marketers Should Stop Doing in 2021

"Stop one-size-fits-all marketing" is just one of the five things you need to stop doing in 2021. Learn five things you should be doing to see the success in the coming year.

Martech News: Weekly Round-up 03/02/21

In this week's MarTech News: Bloomreach acquires Exponea, Leadspace raise $46 million, Mediafly raise $25 million and Leadoo MT raise €5 million

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

It’s 2021 and Cheetah Digital are here with FIVE predictions that brand marketers must hear.

Martech News: Weekly Round-up 27/01/21

In this week's MarTech News: Citrix acquires Wrike, Omnipresent raises $15.8 million, Tealium and Agillic announce a new integration connector, and RichRelevance and Manthan Software merge to form a..

Scheduling Start-Up, Calendly Raises $350M

Calendly, a cloud-based service used to set up and schedule meeting times have closed an investment of $300 million and is now valued at $3 billion.

WebSesh: 2021 Martech Predictions Write Up

We’ve got some brand spankin’ new martech predictions for 2021. If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.

Martech News: Weekly Round-up 20/01/21

In this week's MarTech News: Sitecore Secures $1.2 Billion, Snap Acquires StreetCred, Webflow Raise $140 Million, Mailchimp Acquires Chatitive, ON24 Filed to Raise $100 Million in IPO

Martech News: Weekly Round-up 13/01/21

In this week's martech news: OneTrust Raises $300 Million, Hopin Acquires Streamyard, SalesLoft Raises $100 Million, Amazon Acquires Wondery and Google Pilots Video Search Feature

2021 Marketing Predictions

2021 and 2020 Marketing Predictions

Martech News: Weekly Round-up 16/12/20

In this week's martech news: Cisco to acquire IMImobile, Sprinklr announces integration with Quora, Wonder raises $11 million, TechTarget to acquire BrightTALK and more

Is Gmail, Youtube and Google Down?

#GoogleDown trends of Twitter as reports of issues with Gmail, Youtube and Google flood in from across the globe.

Martech News: Weekly Round-up 09/12/20

In this week's martech news: Facebook acquires Kustomer, Zephr raises $8 million, Bizzabo raises $138 million and Sprinklr integrates with Quora.

Gartner's Top Marketing Predictions for 2021 and Beyond

Gartner gifts us with their Top Marketing Predictions for 2021 and Beyond.

Martech News: Weekly Round-up 02/12/20

In this week's martech news: Salesforce in talks to acquire Slack, Adobe Expands CDP to Include B2B Sales, Adjust, announces partnership Adobe and more...

Martech News: Weekly Round-up 25/11/20

Klaviyo Raises $200M, Cheetah Digital Partners With Swrve, Zeotap Raises $18.5M, Criteo Integrates with Oracle Data Cloud, and Netcore acquires Hansel.io

Martech News: Weekly Round-up 18/11/20

Hopin raises $125 million, Zendesk and WhatsApp partner, Spotify acquires Megaphone, Livestorm raises $30 million and Demandbase unveils Demandbase One

Scott Brinker's 5 Insights Into The Martech Trend: of 'No Code' Citizen Creators

Where will the possibilities of technology lead us one decade from now? One key trend predicted by Scott Brinker and Jason Baldwin for the decade of the augmented marketer is “No Code” Citizen..

Martech News: Weekly Round-up 11/11/20

Adobe is said to acquire Workfront, Intel has acquired Cnvrg.io, Logiq completes acquisition of Fixel AI and SalesLoft announces partnership with 6sense

Martech News: Weekly Round-up 03/11/20

CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M

Martech News: Weekly Round-up 27/10/20

E-Commerce Marketing Tech firm, Rokt Raises $80 Million, Bloomreach and Exponea enter partnership, Lunar raises €40M in Series C Round Funding and Alida partners with Stratifyd

How to Write the Business Case for Your Digital Transformation

Planning digital transformation for your business next year? It’s time to prepare! Read this article to find out how to write a compelling business case for your digital transformation.

Martech News: Weekly Round-up 20/10/20

MessageGears partners with Sageflo, Kahoot! raises $215million and Stripe acquires Paystack for $200 million.

Martech News: Weekly Round-up 13/10/20

Twilio to acquire Segment for $3.2 billion, AIA Thailand partners with Amdocs, Dialpad raises $100 million, Triller partners with Consumable and AntiConLX DialUp Series 2 drops next Monday

Is SendInBlue About to Take on MailChimp and HubSpot?

SendInBlue storms out of blue and into the running with the big players; MailChimp and HubSpot following their latest series B round funding raking in $160 million.

Martech News: Weekly Round-up 06/10/20

SendInBlue raises $160 million, TransUnion to acquire Tru Optik, SAP to acquire Emarsys and Seismic raises $92 million

Scott Brinker's Martech Predictions for the Decade to Come

MarTech Conference kicked off with a session from the Godfather of martech himself, Scott Brinker and if you missed it, don’t sweat we’re about to give you to run down.

SAP to Acquire Emarsys to Boost Customer Experience Business

SAP to acquire Emarsys to boost Customer Experience business for an undisclosed amount.

Martech News: Weekly Round-up 30/09/20

Cube Dev raises $6.2M, Eyeota integrates ID5’s Universal ID, Zoox Smart Data and Kubient partners and Momentum acquires Last Mile Insight LLC

How are You Going to Adapt to the Coronavirus Recession?

Here’s 14 strategies you should follow to adapt through the Coronavirus recession to ensure you come back fighting after this crisis.

How to Thrive in the 'New Normal': According to the Hubspot Holy Trio

If you weren’t able to catch the Hubspot C-suite's session at INBOUND 2020 this year, don’t worry. We’re here to round it up.

How to F*ck up Your Next Marketing Technology Procurement Project

There's a little more to it than just signing on the dotted line, so we've rounded up our top 5 ways to guarantee a f*cked up marketing technology procurement project

Martech News: Weekly Round-up 22/09/20

Siteimprove Partners with Nordic Capital, Pure Storage Acquires Portworx for $370m, BrandTotal raises $12m in Series B Round Funding and Everteam Global Services Merges with Intalio

TikTok and WeChat to be Banned in the US From Sunday

TikTok and WeChat is to be banned from US app stores from Sunday as there’s still no sign of an American deal.

The Latest Trends in Digital Marketing, According to the Gartner Hype Cycle 2020

The latest Digital Marketing trends as predicted in Gartner's Hype Cycle, 2020.

How to F*ck Up Your Marketing Technology Strategy

Looking to create a seamless marketing technology strategy? Then avoid these 5 (surprisingly common) mistakes.

Martech News: Weekly Round-up 15/09/20

NVIDIA to Acquire Arm, Oracle Out Bids Microsoft in TikTok Battle, Sprinklr Raises $200 Million, Tramazing and Zealic Solutions Partner, Sarbacane Raises $27M, Metadata.io Raises $6.5M and Airtable..

Martech News: Weekly Round-up 08/09/20

Episerver acquire Optimizley, Reachdesk raise $6m, Exasol and Cittabase partnership, MSQ acquires Be Heard, Hall & Partners partner with Dynata and InfoSum raise ÂŁ11.4m

Black LUMAscape - Highlights Black-Owned Martech Businesses

Investment bank, Luma Partners LLC has announced a black-owned media, marketing and technology landscape in contribution to the Black Lives Matter movement

Martech News: Weekly Round-up 01/09/20

SugarCRM Inc. acquire Node Inc., Bambuser and Relatable partner, Smartsheet to acquire Brandfolder, Outbrain partners with LMC and Crunchbase announce Salesforce integration

Martech News: Weekly Round-up 28/08/20

Sara McNamara joins the Slack team, Movable Ink raise $30 million, Jifflenow integrate with ON24, Mention Me and Ometria partnership, SupportLogic Raises $12 Million

5 Questions to Ask Your Marketing Tech Vendor Before You Sign on the Dotted Line

With so many martech solutions on the market, you need to be sure that you purchase the product that’s right for your needs.

How to Build a $hit Marketing Stack

Building the optimal marketing technology stack is the ultimate holy grail for any marketing technologist.

Martech News: Weekly Round-up 18/08/20

TikTok signs first U.S. deal, Facebook announce paid online events, Claravine integrates with Adobe Experience Manager, IAS integrates with Google Ads Data Hub

Martech News: Weekly Round-up 11/08/20

Reels released, IBM launches platform with Influential, Yotpo raises $75m, Flash Memory Summit partner with TechTarget and Terminus integrates with Pardot

Martech News: Weekly Round-up 04/08/20

Microsoft to buy TikTok, Partnerize and Pepperjam acquisition, $45million for Chorus.ai, WEVO and Brandcast partnership and The Big Tech Antitrust Hearing

Microsoft in talks to buy TikTok

Microsoft in talks of a TikTok take over following the continued scrutiny of the Chinese video app from the Trump administration.

Martech News: Weekly Round-up 28/07/20

This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality

UK MarTech Landscape 2020

APAC MarTech Landscape 2020

The APAC Marketing Technology Landscape Supergraphic 2020

Marketing Transformation Helps Schwab Drive Marketing-Qualified Leads

Marketing transformation helps Schwab Advisor Services drive marketing-qualified leads and close deals worth over $100MM+

8 Key Metrics for Your Performance Marketing Reports

Click to find out the 8 most important metrics you need to monitor around the clock to remain successful.

Challenging Your Understanding of 'The Right Time'

A digital marketing campaigns effectiveness is based on 4 key factors, who you contact, what you send them, how you engage them & when it’s received. Mastering these 4 pillars will give you greater..

In Praise of the Marketing Technology Landscape Supergraphic!

Prehistoric continents, modern art or fiendish jigsaw? The latest Marketing Technology Landscape from the godfather of martech Scott Brinker (aka @chiefmartec) has drawn various comparisons regarding..

4 Common Myths Debunked about MarTech Roles

There seems to be a common misconception about the skills and capabilities of martech pros. So I came up with a few mythbusters of my own...

Marketing Technology Landscape Supergraphic 2020

The 2020 edition of Scott Brinker's Martech Landscape is upon us. Every marketers favourite infographics showcasing thousands of martech tools.

Innovations That Are Shaping Marketing Tech in 2020

Innovation never ceases to move industries forward, and as we enter the new decade, it will continue to shape possibilities for marketing.

Why CMOs must embrace martech

A modern CMOs role is essentially half-tech. In companies where the CMO role is staying, they're looking to fill it with tech-capable marketers.

MarTech Podcast: Chris Wickson & Scott Brinker

Carlos chats to Scott 'godfather of martech' Brinker and Chris Wickson, GM at Akkroo and Integrate company about the inimitable Marketing Technology Landscape Supergraphic.

A 3rd Year Of AntiConLX Magic In The Bag

Highlights of AntiConLX 2019

UK MarTech Landscape 2019

Making it stack up: How to get, and stay, in control of your martech

The 4Ps of Marketing Technology: your guide to developing an integrated martech strategy & road map. It ain’t just about your tech.

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

Do today's CMOs need tech skills?

Data breaches, a poorly managed social media storm, spam, lack of GDPR compliance, poor content or code governance can seriously damage a brand - the very thing a CMO is the custodian of.

Swedish MarTech Landscape revealed

The team at Avaus are at it again releasing their THIRD martech landscape. This time they turned the spotlight on Sweden, highlighting over 150 companies providing marketing technology solutions.

German Marketing Technology Landscape Supergraphic

Following on from, their Finnish version, the team at Nordic Avaus Marketing Innovations have gifted us with another marketing technology landscape. This time we take a look at the German martech..

2018 UK Marketing Technology Landscape Supergraphic

Introducing The UK Marketing Technology Landscape Supergraphic; 414 UK MarTech Companies. #UKMarTech.

2018 UK MarTech Landscape Download

Key insights: Gartner's 2018 Marketing Briefing

Some key insights into the 2018 Gartner Marketing Briefing: ‘Excelling Through Digital Disruption in the World of Marketing’. A fantastic event with an illustrious set of speakers.

What is Agile Marketing?

Heard the term 'agile marketing' recently and wondered what it's all about? We discuss the advantages of agile marketing, and how to go about developing an agile strategy within your business.

Marketing Technology Landscape Supergraphic 2018: Key Takeaways

This supergraphic is put together and delivered by conference chair and all-round MarTech baller Scott Brinker, along with Jeff Eckman and Anand Thaker.

MarTech Festival Insights - The State of Marketing Technology 2017

If you weren't fortunate enough to come to our MarTech Festival 2017, AntiConLX, you can still catch some of the highlights including the keynote session.