Having agreed a deal to acquire Twitter for $44bn last month, Elon Musk has put the acquisition on hold, 'temporarily', due to concerns around fake account numbers.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.
Having agreed a deal to acquire Twitter for $44bn last month, Elon Musk has put the acquisition on hold, 'temporarily', due to concerns around fake account numbers.
In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..
7th Apr 2022
Martech Web Sesh: 30 minute online presentation followed by a 15 min speaker Q&A. Registration opens soon.
Tesla CEO Elon Musk has become the single largest shareholder in Twitter, after hinting recently about plans to shake up the social media industry. As a result, Twitter shares were up 26% in..
10th Nov 2022
The martech vendors growth playbook: Insights & actions to drive your 2023 growth. Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
24th Nov 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
25th Nov 2022, Sydney.
This one-day event will focus on 2023 trends, planning and predictions and feature world-class speakers
1st Jul 2022, London
20th Oct 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
Any dates, Online, just for your company
Any dates, Online, just for your company
15th Jul 2022
The course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
15th Jul 2022
The course is covers the A-Z of auditing and developing your marketing technology strategy.
18th Aug 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
20th Sep 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
19th Jan 2022
Martech Web Sesh: 30 minute online presentation followed by a 15 min speaker Q&A. Registration opens soon.
15th Jun 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation in Amsterdam.
21st Oct 2022, London
Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..
Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!
Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..
Read all the latest stories in this week's martech news!
30th Jun 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
Read all the latest stories in this week's martech news!
Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move.
A report from Business Insider suggests a..
Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"
While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..
My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..
Read all the latest stories in this week's martech news!
Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.
Wait, only the marketing thing is..
Read all the latest stories in this week's martech news!
Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.
Instead, we've got three of the most..
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..
19th May 2022
Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.
Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you.
The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally.
Read all the latest stories in this week's martech news!
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..
Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.
In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.
This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..
How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..
Read all the latest stories in this week's martech news!
The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..
There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..
Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour.
In its 2022..
Read all the latest stories in this week's martech news!
MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..
CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.
As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose.
This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends
The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation.
This market size..
Read all the latest stories in this week's martech news!
Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report.
The report, Website Experience Trends That Are Shaping Online Retail, was..
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months.
Trends in marketing automation and lead generation in this year and the whole decade.
A look into global technology channels and the millions of companies in the ecosystem.
Alina talks about how companies still struggle to get the most out of their technology.
A better understanding of AI technology and how they can be used.
Read all the latest stories in this week's martech news!
Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..
By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.
Read all the latest stories in this week's martech news!
This week in MarTech: 100-million-dollar investment for Ceros, Talkwalker acquire Nielsen Social, subscription-based "malvertising" solution announced, ActiveCampaign enhances automation functionality
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
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