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How it started....how it's going...
AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.
If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..
Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...
If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats.
As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..
So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.
You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..
I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..
Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.
But don't worry..
The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..
Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..
It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..
Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.
A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category.
There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..
Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..
ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?
Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.
Thereâs no such thing as âdoing business..
Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.
Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..
Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion.
Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..