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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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The History of LXA (Formally Known as MarTech Alliance) Sarah O'Neill | 7 April, 2022

How it started....how it's going...

Story

Ann Handley on Demand Generation in 2022

We were joined by industry legend, Ann Handley along with our expert panel for a live Q&A as we explore the ingredients to exceptional demand generation in 2022.

Why You Should Use Direct Mail in Your ABM Campaigns

There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.

4 Things About Advertising That Don't Need to Be Said (but We’re Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?

AntiConLX DialUp B2B: 2022 Demand Generation Playbook Unpacked

10th Mar 2022, Online

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..

AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

3rd Mar 2022, Online

How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.

4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

According to SiriusDecisions, 92% of B2B marketers find ABM to be extremely important in their overall marketing efforts. Let's look at an example of marketers doing ABM right.

Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?

B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..

AntiConLX DialUp B2B - The 2022 B2B Demand Generation Playbook

6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?

We Must Quit Our Unhealthy Obsession with Leads

We live in a world obsessed with leads. But, are they actually worth your time and money? Does sales really care about the magnitude of leads that marketing generates? 

Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.

Creating Multi-Channel Campaigns 101

So, you’ve put energy into your creative campaign theme, but that’s only part of the journey. It will fall flat and not reach your highest potential targeted reach if you’re not strategically..

AntiConLX DialUp w/ Seth Godin

Marketing legend Seth Godin joins us on the virtual stage for a 30 minute Q&A. Catch the action on-demand.

What is Web 3.0 Marketing?

"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!"  Wowee. Wait until you hear about the Metaverse. 

So, what is it? Where is..

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

How to Make Content Syndication Work in Today's B2B Precision Demand Marketing World

If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..

What Is Conversational Account-Based Marketing ?

Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...

..

AntiConLX DialUp: Top Five B2B Predictions for 2022 from Steven Bartlett

If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats. 

Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

Three of the Best Customer Loyalty Programmes for B2B and B2C

So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.

..

It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

AntiConLX Global: Five Customer Insights Driving Digital Selling Success

Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.

But don't worry..

B2B Marketing’s New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

Revenue Attribution – it’s All in The Way That You Sell it

It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..

AntiConLX Global 2021: Meaning, Metrics, and Mojo

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band. 

Doug..

B2B Marketing Maturity Study Finds Scope for Improvement

A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category. 

The Integrate State of Marketing..

Beyond ABM: Why We’re Building the Future with the Precision Demand Marketing Blueprint

There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..

Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..

How and Why to Create an ABM Content Strategy

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

Why it's Time to Break the Rules of B2B Marketing

Sponsored

Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.

There’s no such thing as “doing business..

Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

The new B2B buyer journey – Wrapping your marketing strategy around new digitised buyer behaviours.

The journey of implementing  a MarTech stack and the effect that has had on the company.

Automating Your ABM Strategy..the wrong way

Mine big data for high quality small business owners and surround them with an automated, immersive omnichannel experience to increase awareness, preference and conversion. 

AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

The quest for marketing measurability in B2B

A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting. 

AntiConLX DialUp: Creating Predictable and Scalable Revenue

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.

What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

Why Content Agility Matters for B2B Marketers

B2B marketing is always changing. Technologies, market conditions, trends, the demands of consumers, Susan from Account's hair style. So, to keep up with this, you've got to remain agile and flexible.

How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!

Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.

Seven B2B Marketing Trends you should know about

The best B2B marketing trends that you need to know about if you run, deal with, or work in a B2B marketing business...

B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

What, Why, How of Account-Based Marketing (ABM) / Account Based Experience (ABX)

ABM is a strategic marketing approach that places personalised focus on targeted, key accounts. Our guide explains the benefits, and how to get started.

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Suppress your Audience, Liberate your ROI

How audience suppression can improve the efficiency of your ad campaigns , increase effectiveness and improve brand reputation.

2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

Online B2B Buyer Behavior is Changing

The changes in today's landscape mean big changes to online B2B buyer behavior. Transitioning to buyer-centric precision demand improves the digital journey.

The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.

Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.

Using Clubhouse and More to Grow Your B2B Instagram

Growing your B2V Instagram has never been easier with the 10 hacks from Larry Kim, that use the likes of Clubhouse and more to nurture growth!

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.

What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

What Will Your Customers Want Next? This Simple Framework Helps You Stay Ahead of the Curve

This simple yet powerful framework can help you anticipate customer needs & unlock innovation opportunities regardless of your business, product or sector.

ABM Instead of Needles in Haystacks. Marmalade and Cuff Links. Coping with Normality.

The new normal: Personalised marketing, marmalade and cuff links.

B2B Marketing Trends - Now & Next

Scott Vaughan shared the key insights Integrate has uncovered from the countless workshops and the data running through their Demand Cloud platform and ecosystem. Here are some of the highlights, but..

Marketing Book Club: Social Selling by Tim Hughes

We caught up with Tim Hughes to chat about his book 'Social Selling', the how-to guide for any salesperson who doesn't want to get left behind