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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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ABM Buyer's Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..

The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech. 
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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.

The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

big data can be intimidating to businesses. Whether you're experiencing inadequacy with data quality, literacy, or tools, it can be tough for both B2B and B2C companies to make headway with data. But..

What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.

How Will AI Transform Content?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

A new EMEA report says there's an increasing lack of leadership confidence & an increasing “fear of messing up. Can more data-driven decision making help?

Ann Handley on Demand Generation in 2022

We were joined by industry legend, Ann Handley along with our expert panel for a live Q&A as we explore the ingredients to exceptional demand generation in 2022.

Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

MarTech News: Round-Up 17/03/22

💰 Insider Announces $121 million Series D round 💰 Typeform Secures $135 Million in Series C Funding 💰 Capital D Leads Investment in Phrasee 💰 Apollo.io Raises $110 Million✍️..

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

NFTs Coming Soon to Instagram: Zuckerberg

Instagram is set to introduce NFTs in the 'near term', according to  Mark Zuckerberg. 

Why You Should Use Direct Mail in Your ABM Campaigns

There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.

Consumers are Fighting to Regain Control of Their Data, and it’s Costing Marketers More Than They Think

It's been four years since GDPR brought marketers face-to-face with the reality of data privacy. In that time, the role of the marketer has changed radically in order to continue to meet targets..

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Top Five Growth Hacking Tips for Start-ups

Growth hacking is, actually, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

What Does Industry 5.0 Mean For Marketing?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

Jay Baer on The Definition of Data Driven Marketing Excellence

Jay Baer on The Definition of Data Driven Marketing Excellence

4 Things About Advertising That Don't Need to Be Said (but We’re Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?

Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and

MarTech News: Round-Up 10/03/22

💰UserZoom Announces $800M Strategic Development Investment ✍️Omnicom Acquires TA Digital ✍️ Bynder Acquires GatherContent ✍️Brandwatch Acquires Paladin 💰 CrafterCMS Announces Second..

What is Lead Gen Technology?

A good lead generation tool provides an efficient and effective solution to increase your customer base and maximise sales. These tools will preferably integrate with existing marketing or CRM..

Top Five NFTs by Women You Can Buy This International Women's Day

NFTs and cryptocurrencies can offer new opportunities to invest, making finance decentralised and accessible to people from different backgrounds, cultures, and lifestyles. So why is it still a boy's..

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.

The Facts Behind Why Marketing Gamification Works

It’s no secret that effective marketing needs to engage the customers in a meaningful way. At Leadfamly, we’ve always believed that by using game mechanics in your marketing, brands are able to..

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..

Seth Godin on B2B Personalisation Perfection

What does marketer, speaker, teacher, author, all-round great guy Seth Godin have to say? What does he think about the challenges and opportunities of perfecting a personalisation strategy? What he..

Growth Hacking: Stats and Trends for 2022

Some key growth hacking statistics and trends for 2022. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

MarTech News: Round-Up 03/03/22

👥Salesloft Announces Partnership with Google 👥Jabmo Joins the ON24 Partner Network 💰Dbt Labs Raises $222M 💰Airmeet Raises $35 Million 💰AnyRoad Raises $47 Million 👥Nbcuniversal..

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

Funding the Future Web: What Next After Third-Party Cookies?

Alex Hazell, head of EMEA legal at Acxiom, discusses what the future holds for the web, as third-party cookies are set to be replaced

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Maturity is hard to measure. Especially when it comes to customer engagement strategies. So, in order to help brands develop further, Braze developed a propriety framework, based on organisation and..

What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..

Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..

The Top Emerging Martech Roles of 2022

With martech usage and dependence growing year after year, ownership of tools and platforms is more important than ever. Who's buying your tech? Who's looking after your tech?

Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape to learn.

MarTech News: Round-Up 24/02/22

💰 Radar Raises $55 Million✍ Conductor to Acquire Contentking💰 Bloomreach Raises $175M✍ Movable Ink to Acquire Coherent Path💰 Raydiant Raises $30 Million Series B⚙️Acquia Launches..

The 13 Most Expensive NFTs Ever Sold

NFTs have created a new form of exchange. This new economy offers freedom and decentralisation for creators, artists, and even brands.

Salestech: Stats and Trends for 2022

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.

SEO Platform BrightEdge Acquires OnCrawl

BrightEdge, an enterprise SEO platform, has today announced the acquisition of OnCrawl.  BrightEdge and Oncrawl have been in discussions about the future of the SEO industry and the development of..

What is a Chief Information Officer (CIO)?

What are the day to day responsibilities of a CIO? What are their goals and aims? Who does a CIO report to, and how can they be successful? All these questions, and more, will be answered

Five Future Trends From the 2022 Super Bowl Commercials

Brands have gone beyond the mundane this super bowl. Instead, they've started looking towards the future. This year's commercials hyped emerging industries, like electric vehicles, the metaverse, and..

Confidence in Customer Engagement is Paying Off for Brands

From a survey of 1,500 VP+ marketing executives, conducted by Wakefield Research on behalf of Braze, emerged three customer engagement trends. Number one, brands are more confident than ever about..

MarTech News: Round-Up 17/02/22

✍ Deloitte Digital Acquires Blended Digital💰 Branch Raises $300 Million 💰 Starburst Raises $250 Million 💰 Shopware Raises $100 Million✍️ AppDirect Acquires ITCloud.ca 👥 Optimizely..

Who is Jay Baer?

Jay is a 7th generation entrepreneur, author of six books, and founder of five multi-million dollar companies.

2022 Super Bowl Ads: The Winners (and Losers)

The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..

Who is Ann Handley?

Digital marketing and content expert. Writer and bestselling author. Keynote speaker and world's first Chief Content Office. #Queen, according to a Content Marketing World audience member. Who is Ann..

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.

How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.

How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR. 

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

Read MarTech Alliance's Ultimate UK Super Bowl Translation Guide, specially made for UK viewers in mind!

MarTech News: Round-Up 10/02/22

This Week in Martech: MarTech Alliance Announces AntiConLX Siteimprove Reaches $100 Million ARR. 1Password Raises $620 Million Acxiom and Treasure Data CDP Partner

Who Do You Need to Hire For Your Metaverse Team?

Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?

NFTs and Marketing: Stats and Trends for 2022

Who are the winners and losers in the NFT marketing space? Here's some 2022 statistics and trends to help you figure it out.

Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

Super Bowl Marketing: Stats and Trends for 2022

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

The History of Acquia

We look at the rise of Acquia from 2005 to the present day.

4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

MarTech News: Round-Up 03/02/22

Simpli.Fi Acquires Coremedia Systems Tango Acquires Agilquest. Piano Partners With Snowflake. Vista Equity Partners, Evergreen Coast Capital Acquire Citrix. Cloudinary Acquires Indivio. GWI Raises..

The Top Five Super Bowl NFTs You Can Buy Right Now

The Super Bowl is a pretty big deal in the marketing world especially. So, what happens when you combine two of marketing's current darlings? Well, you get Super Bowl NFTs.

The Top Five Virtual Event Trends We'll See in 2022

The virtual events industry is expected to grow ten-fold over the coming decade - from $78B to $774B. So, it shows no signs of slowing down.

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

The History of Thunderhead

A big hitter in the software game, Thunderhead have become a recognised leader in the customer engagement and customer journey orchestration market since their founding in 2001. We explore the last..

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

According to SiriusDecisions, 92% of B2B marketers find ABM to be extremely important in their overall marketing efforts. Let's look at an example of marketers doing ABM right.

MarTech News: Round-Up 27/01/22

This Week in Martech: Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko...

2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?

OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.

Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..

6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?

MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. Clari Raises $225 Million. Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake.

The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?

MarTech Alliance's Top 5 2022 Predictions For Martech

2021 was a year in which the martech industry grew, and grew, and continues to grow. Our martech report estimated that the global market for marketing technology was worth $344.8bn. What will we see..

Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush.  The deal is worth $68.7bn, and now becomes the company's..

What is Natural Language Processing (NLP) Based Marketing?

Natural Language Processing or NLP is a type of artificial intelligence. It basically allows for computers to interpret language like a human being, using this insight to write and respond in a..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

Top 10 NFTs Created by Brands

Brands, both old and new, are creating non-fungible tokens (NFTs) to connect with their audience. But who's doing it best? Here's the Top 10 NFTs Created by Brands You Can Buy Right Now

We Must Quit Our Unhealthy Obsession with Leads

We live in a world obsessed with leads. But, are they actually worth your time and money? Does sales really care about the magnitude of leads that marketing generates? 

MarTech News: Round-Up 13/01/22

Optimove Raises $75M. T-Mobile Acquires Octopus Interactive. Yahoo Announces a New Partnership With Mikmak. AskNicely Raises $32M. Tech Mahindra Buys Allyis India and Green Investments for $125M...

MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..

2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.

The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.

Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 

MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.

Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.

What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

5 Marketing Trends to Watch Out For in 2022

We’re here to look at the future marketing trends to watch out for in 2022. The developments that will shape the way we create and publish content. The new methods we can use to engage with our..

Customer Satisfaction, Data & the Post-Pandemic Recovery

BERLIN (Reuters) -Germany's cartel office said it was examining Google's use of personal data and its Google News Showcase product under its new powers to

Five 2022 Marketing Predictions From Gartner

Gartner's Marketing Predictions webinar this week looked at some key marketing trends for 2022 and beyond, as well as the implications for CMOs. 

MarTech News: Round-Up 06/01/22

Mastercard To Acquire Mcdonald’s Personalisation Platform Dynamic Yield. Integrate Receives Majority Investment From Audax Private Equity. Integral Ad Science Acquires Context. ON24 Announces New..

Why B2B Marketers Must Plan for a Cookie-less Future

B2B Marketers must prepare for a cookie-less future. Why? Well, because that's audiences demand. Discover what you need to know here.

Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

Content syndication is a tried-and-true channel for B2B marketers. Here are three ways to improve your content syndication efforts to align with a Precision Demand Marketing approach.

MarTech Alliance's Top 10 Interviews from 2021

It's been a massive year for us, and the martech industry in general. We've had our finger on the pulse with all the best names and events, and have been lucky enough to talk to some real big..

MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..

Seven Key Insights From MarTech Alliance's 2021 Research

The MarTech industry saw a very interesting year. And we've had our fingers on the pulse of all aspects of the space. So, what have our reports being saying about industry developments, changes, and..

Creating Multi-Channel Campaigns 101

So, you’ve put energy into your creative campaign theme, but that’s only part of the journey. It will fall flat and not reach your highest potential targeted reach if you’re not strategically..

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..

Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..

2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020

The History of Hubspot

After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...

3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.

 

 

Three Top Examples of Unsubscribe Emails (and Why They Work!)

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on. 

Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

Martech News: Weekly Round-up 09/12/21

Read all the latest stories in this week's martech news!

What is Web 3.0 Marketing?

"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!"  Wowee. Wait until you hear about the Metaverse. 

So, what is it? Where is..

AntiConLX DialUp: Joe Pulizzi and Steven Bartlett on Web 3.0

If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.

2022 will be an exciting time..

AntiConLX DialUp: Steven Bartlett Explains Why Email Still Works

If you caught our AntiConLX DialUp sesh with Steven Bartlett, Ol' S.B gave us a run down on his top five B2B predictions for 2022. Among these was a big reveal: traditional social media is dead.

5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

A CMO's Guide To CDPs: Achieving A Unified Customer Experience

This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

How to Make Content Syndication Work in Today's B2B Precision Demand Marketing World

If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..

Bynder's Digital Asset Management Helps Brands Deliver Digital Experiences at Scale [4/4]

Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..

New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.

 

What Is Conversational Account-Based Marketing ?

Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...

..

AntiConLX DialUp: Top Five B2B Predictions for 2022 from Steven Bartlett

If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats. 

AntiConLX DialUp: Steven Bartlett on the Talent War

When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.

Who Were Steven Bartlett's Favourite Guests on Diary of a CEO?

Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched. 

Guests include a mixture of celebrities and business leaders, with Grace..

Martech News: Weekly Round-up 02/12/21

Read all the latest stories in this week's martech news!

What Is Behavioural Marketing, and Will it Stick Around?

Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..

How Can Marketers Overcome the Data Trust Gap?

Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info. 

Data is essential for companies..

Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

 

Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

What is a Spam Trap? How Can I Avoid One?

A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

Improve Your Company’s Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility. 

Clean and Clear: Why Email Hygiene is Still Essential

One out of every five emails never makes it to the recipient's inbox. It might be blocked by the service provider, or go into the junk folder.  Bad deliverability leads to a bad reputation. And that..

Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

A CMO's guide to CDPs: The four elements of a CDP

What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..

Marketing Automation: Stats and Trends

There's a lot you need to know about Marketing Automation before you dive straight into the deep end. Here's some stats!

What is Intelligent Time Email Sending?

Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..

When Should You Use a Hybrid Event? 5 Scenarios to Consider

The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.

Martech News: Weekly Round-up 18/11/21

Read all the latest stories in this week's martech news!

Scott Brinker: From Big Data to Big Ops

We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..

"Is it bad to send an email on a Friday?" Your email timing FAQs answered

Unfortunately, we will not be answering questions on how to get the coveted 'marketing_rockstar420@gmail.com' address in this article. Although, I can put you in contact with a guy who can get you..

AntiConLX Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.

Instead, we've got three of the most..

How to Use Personalisation Without Cookies

Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.

A recent survey from McKinsey found that 90% of..

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

The Video Marketing Strategy You Need to Succeed

Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

It's a bold claim, but it very well could be true. 

I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..

Three of the Best Customer Loyalty Programmes for B2B and B2C

So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.

..

It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

The Martech Skills Gap in 2021: Stats and Trends

If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..

Vidyard's Ultimate Video Marketing Guide

Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.

Exploring CDP Implementation and Optimization

The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,

 

Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

Martech News: Weekly Round-up 11/11/21

Read all the latest stories in this week's martech news!

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

Or you could do..

What is the AR Cloud?

"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado."  Well, trust us on this one. It's pretty..

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

Q&A: Lynne Capozzi CMO Acquia

We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..

AntiConLX Global: Five Customer Insights Driving Digital Selling Success

Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.

But don't worry..

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

What, Why, How of Digital experience platforms (DXP) - DXP Buyers Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..

Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

Six of the Biggest Developments in the Metaverse Space

Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..

3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. 

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

B2B Marketing’s New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..

Martech News: Weekly Round-up 04/11/21

Read all the latest stories in this week's martech news!

The Event Planner’s Plan for Hybrid Event Data

In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..

Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Digital experience is the hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.

Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

Plain text emails are still incredibly valuable in 2021. Although they might not be as immediately striking as HTML-based emails, they can play a really important part in a company's email marketing..

How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

The State of QR codes in 2021: Stats and Research

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Revenue Attribution – it’s All in The Way That You Sell it

It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..

Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

AntiConLX Global 2021: Meaning, Metrics, and Mojo

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band. 

Doug..

How to Build an Email List from Scratch

You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes. 

Now, building an email list from scratch..

3 Lessons for Creating a More Unified Customer Experience (CX)

We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour. 

In its 2022..

How to Drive Successful Demos With Webinars

Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.

Martech News: Weekly Round-up 28/10/21

Read all the latest stories in this week's martech news!

B2B Marketing Maturity Study Finds Scope for Improvement

A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category. 

The Integrate State of Marketing..

What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

Beyond ABM: Why We’re Building the Future with the Precision Demand Marketing Blueprint

There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..

Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..

Why Clean Data is Essential for Your Marketing

Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.

Marketing data is used to give marketers a..

4 Ways to Put Innovation Into Action

As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.

How and Why to Create an ABM Content Strategy

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose. 

Nobody using your brand guidelines? Here’s why

Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you don’t need us to explain why brand guidelines are necessary.

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.

Why it's Time to Break the Rules of B2B Marketing

Sponsored

Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.

There’s no such thing as “doing business..

The State of Martech Report

This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends

Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse. 

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

 Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 

BIMI..

Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

Q&A: Wyatt Bales

Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales. 

In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..

5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

Five Key Trends in Events Tech

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..

The 3 R's of Data Conflation

Data is not only the language of computing and of business, increasingly it's the language of life, every day.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

What is De-Fi, and How Can it Benefit Marketers?

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.

Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..

Webinar: how DAM can power engaging digital experience that build strong brands

Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..

Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaigns’ impact on the bottom line.

Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..

Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good. 

The State of B2C Data-Driven Marketing Research Report - German Edition

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!

The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.

What Is Content Personalisation and Why Does It Matter?

Static content is a thing of the past. New personalisation tech makes websites dynamic, and constantly moving, based on the visitor. Content will change to provide an experience tailored to the user...

How Hybrid Events Have Evolved and Where They Go From Here

What's in store for the future of hybrid events? Our very own Cheri Keith take a look at where hybrid events came from and where they're going.

Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers

The Top Reasons Why MarTech Isn't Impacting Business Performance: Part 1 Systems Integration, Resource, and Budgets

When seeking to answer the question ‘How can MarTech impact business growth?’, we’ve drawn on our own experiences and the results from an industry survey* to discuss whether it is possible.

UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What role does analytics play in marketing? What can analytics add to a holistic marketing strategy combining panel-based and people-based marketing?

What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.

15 of the Best Content Marketing Tools on the Market

We take a look at some of the best content marketing tools, from content creation to measurement

What Does AI Mean for Data Management in Marketing?

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..

Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.

How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

Customer data is at the center of delivering a personalised, seamless customer experience. However, often customer data is locked within various silos and business units. Join us as we explore how a..

What is People-based Marketing?

People-based marketing is taking a pretty personal approach. When using it, brands can customise messaging, customer experience, and deliver campaigns at just the right time. Every customer is an..

Getting The Most out of the New ON24 Engagement Hub

Keep your content journeys going with streamlined experiences. See how the new ON24 Engagement Hub makes it possible with embeddable webinars.

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Retro Tech: Are QR codes making a comeback?

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Tips & Tricks for Large File Sharing

Discover the easy ways to share large files both internally within your workplace and externally. Whether it is cloud-based storage or a dedicated DAM platform, there are a number of ways to safely..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

Retro Tech: Is SMS messaging making a comeback?

But SMS marketing is making a comeback. Its usage actually increased by 197% between 2015 and 2017 alone. This is particularly true in the B2B space, where clients would rather text with a business..

How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!

Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..

What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.

Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..

Three Ways Blockchain Is Changing Digital Marketing

Blockchain is a big deal, and a bigger market. In fact, it's projected to hit over $23.3 Billion by 2023, and $176 Billion by 2025. And on the other side, digital advertising is predicted to grow to..

How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.

How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.

How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...

WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...

How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!

NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.

Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.

How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 

What, Why, How of Marketing Operations (MOPs)

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?

Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.

What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!

Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..

How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?

Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData

Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..

Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.

Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

Five Eye-Catching Examples of Cookie Banners

While the intent of most cookie banners are the same, i.e. to get a user's consent to keep collecting and analysing their data and behaviour on the site, the execution can differ wildly. 

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved..

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 

Martech News: Weekly Round-up 25/08/21

Adobe Acquires Frame.io, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

What, Why, How of Data Privacy for Marketers

A guide for managing data privacy while creating effective marketing, with details of related legislation, and how technology can help you to manage customer data.

Who is Grace Beverley?

Who is Grace Beverley, otherwise known as GraceFitUK? The social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy is making headlines!

Why Content Agility Matters for B2B Marketers

B2B marketing is always changing. Technologies, market conditions, trends, the demands of consumers, Susan from Account's hair style. So, to keep up with this, you've got to remain agile and flexible.

How to Personalise Your Marketing Without Being Creepy

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless. 

Top Tips for Tidying Data: Your MAP Migration Checklist

It’s not an easy decision to move Marketing Automation platforms, so when migrating to a new system it’s important to get it as right as possible from the start.

What is a Headless CMS? Explain it Simply Please!

What is a headless CMS? We explain the concept, how if differs from a normal CMS, and the use cases for headless.

4 Steps to Implementing a Reactivation Campaign

When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..

How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.

How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

We present ten of the worst marketing mistakes, with examples from Gap, Pepsi, Apple and more.

How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..

What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder,  the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..

Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or “martech” as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 

How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..

What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong. 

WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..

The Growth of the Experience Economy

Basically, the experience economy is, as Harvard Business Review suggests, when a "company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that..

Three Ways to Map Marketing Automation to your Business Scenarios

One of the most common mistakes with Marketing Automation implementations is to put technology decisions at the forefront of driving change, without understanding what the outcomes need to be.

Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So, how do you do it well? Let's..

How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!

What Is Zero Party Data and How Can You Use It?

Zero party data is when a customer willingly and proactively shares information with a company. This might include product preferences, personal details and context, or how they want to be identified..

Why Omnichannel Marketing Is Key to Customer Engagement

How do you crawl, walk, and run to omnichannel marketing? This question was at the core of LXAs recent Web Sesh, Driving Customer Engagement in a Distracted World

Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.

How Marketers Can Make the Most of Small Hybrid Events

Big, small or in between — you need to ensure your hybrid events drive real, measurable results. Understand the essentials in this post.

Martech News: Weekly Round-up 11/08/21

Bluecore Raises $125 Million, Fullstory Adds $103 Million, Retain.ai Raises $23 Million, Hootsuite Buys AI-Based Chat System Heyday, Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang,..

What, Why, How of 'Interactive Voice Experience'

More than 55% of US adults own smart speakers, or home products. 45 million use them every day, and 70 million at least monthly. How can marketers use this boom? But first, let's find out:

The Best of Hybrid, In-person and Virtual Experiences

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

Five Examples of Apology Emails (and Why They Work)

if you're facing these issues: expired promotional codes, privacy breaches, or emailing the wrong list segment, then it might be time for an apology email.

How Brands Can Utilise User Generated Content

User-generated content has become a very important part of a modern marketing strategy. In an era where trust is king, consumers are turning to friends and family (or at least influencers..

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

Gaining a university or higher education place is one of the most exuberant moments in life. To make it all happen in the UK, UCAS processes over 3 million applications from some 765,000 prospective..

AI won't take your Marketing Job. Don't worry...

Lots of people are worried that they may lose their jobs in the future as the use of AI becomes more and more mainstream - but it isn't like that!

How and Why to build Customer Trust

The best ways you and your business can build customer trust, and why this should be a priority. Customer trust is absolutely imperative to have loyalty

The What, Why and How of Marketing Automation

Marketing Automation is all about using software to automate all the boring, daily marketing stuff you've gotten sick of doing. 

What Is Foot in the Door Theory and How Should You Use It?

What is foot in the door theory in marketing and sales and how can you implement it in your marketing strategy?

Linkedin's Algorithm in 2021: Here's How it Works

LinkedIn's algorithm, like many others, is a well-kept secret. But, thanks to research, observation, and trial and error, a few key tip and tricks have emerged.

3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

Bynder partners with work management platform Wrike to help brands worldwide maximize productivity and accelerate business growth.

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Look-alike targeting is a predictive analytics technique that can help you reach your ideal customer.

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Not sure about how to deliver effective, engaging webinars? You gotta break some rules. Discover the 5 webinar rules to break in 2021 here.

Martech News: Weekly Round-up 04/08/21

Contentful raises €148.3M at a valuation of €2.5B, Odoo Raises €180M, Dixa raises $105M, Qualtrics Acquires Clarabridge for $1.125 Billion, Uniphore To Acquire Jacada, Adobe Partners With..

Should Marketers Invest in Personalised Video Content?

80% of Twitter users say they prefer video content. Hubspot reported that over 50% of consumers want to see more video content from brands they follow. So the audience is there. Now, it's up to you..

What, Why, How of How of Growth Hacking

Our guide to growth hacking, looking into growth techniques with examples and best practices.

How the Low Code/ No Code Movement Helps Marketers

Forrester expects the no-code/low-code market to reach a staggering $21.2 Billion by 2022. In an era where digital transformation and innovation play a critical role in organisational growth,..

Top Tips for Migrating your Marketing Automation Platform

Transitioning from one technology platform to another will always come with some pain points and teething troubles, the key to success lies in planning ahead and being prepared to mitigate these as..

WebSesh: Unlocking Exceptional Customer Experience (CX) Through Your Loyalty Marketing Programme

How, oh how, do you unlock exceptional CX in such a disruptive digital age? If you couldn’t make the live sesh, don’t sweat it, we’re about to round it up in words.

Five Ways to Improve Your Customer Strategy

Your Customer Strategy is almost as important as your product these days, so here's 5 steps you can take that will help to improve yours!

The Fall of Internet Explorer: Where It Lost Out to Rivals

Internet Explorer used to be everyone's favourite browser, but why did it die? Why does no-one use Internet Explorer anymore?

Your Buyer is Telling You Their Story. But Are You Listening?

The new B2B buyer journey is anything but linear. Learn how to plan a buyer-centric and omnichannel marketing and sales funnel with precision demand marketing.

Four Tips to Improve Your Chatbots

With chatbots becoming more and more vital in the world of Customer Service and Experience, you need to make sure yours is up to scratch. Here's how to improve yours...

Seven B2B Marketing Trends you should know about

The best B2B marketing trends that you need to know about if you run, deal with, or work in a B2B marketing business...

4 Branding Tips That'll Make Your Hybrid Event Stand Out

So, how do you even brand a hybrid event? Accommodate both physical and digital attributes with our four hybrid event branding tips.

Be A Better Field Guide - 5 Strategies For Helping Others Navigate The Martech Jungle

A good field guide can help people not familiar with the complexities of the martech landscape better understand the positive business impacts a solid data and technology strategy can deliver. But it..

Four Examples of Eye-Catching Welcome Emails

Sending a welcome email will likely net you 320% more revenue than promotional emails. So how do you do it?

Call Centres and Contact Centres: What's the Difference?

What are the main differences between Call Centres and Contact Centres, and when should your business use which one?

How to Launch a Webpage in 3 Days: No Code Required

How a product marketer used Acquia Site Studio's low code tools to launch a new webpage in only 3 days without writing a single line of code.

Martech News: Weekly Round-up 28/07/21

Amperity Raises $100M On A $1B+ Valuation, Zoominfo Drops $575M On Chorus.Ai, Zoom To Acquire Five9, Qualtrics Acquires Usermind, Pantheon Raises $100M, Amperity Raises $100m, Aleph Alpha Raises $27M..

What, Why, How of the Creator Economy

The creator economy refers to the monetisation of work made by independent creators. From vloggers, to streamers, to influencers, to YouTube dog chefs, the creator economy implies a shift in the..

B2B Marketing: Stats and Trends for 2021

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

CDPs, DMPs, CRMs. What's the Difference?

73% of companies report that a CDP will be critical to their customer experience effort. But what is a CDP, and how do they differ from DMPs, and CRMs?

How to Get Sales to Act on Hybrid Event Follow Up

How can marketers get sales to follow up on hybrid events? Discover the basics of hybrid follow up in this blog.

What Is Ethical AI and Is It Important?

There's a lot of mention of something called Ethical AI in digital marketing today, but what is it and how does it impact you?

What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 

Know Your Customers Better in 2021 with the Power of Receipt Data

Receipt processing technology is an alternative to traditional data collection and helps you learn more about your customers for personalization.

Migrating your Marketing Automation Platform (MAP) - BluprintX

How easy would it be for you to migrate to a new marketing automation platform (MAP)? Find out about it in this article.

The Essential Guide to Video for Business

Is your business unlocking the potential of video? Discover video for business tricks and tips engage, entertain and convert your audience.

The State of B2C Data-Driven Marketing Research Report

How Hybrid Events Can Increase Sponsorship Revenue

Hybrid events can help increase sponsorship enthusiasm and revenue. How? We dive into the details in this blog post.

Martech News: Weekly Round-up 21/07/21

UserLeap Raises $38M, MeetingPlay Raises $75M, Incorta Raises $120M, Leandata And Zoominfo Partner, Momentum Acquires Research Firm ITSMA, Attendify Acquires Hopin, Flipkart Valued At $37.6 Billion,..

Five Examples of Customer Re-engagement Emails (and Why They Work)

Businesses lose a fourth of their email list volume every year. So, to avoid churn, your list has to be managed correctly. Starting with chopping at those disengaged subscribers. 

3 Signs You've Hit the Limits of Your Existing Marketing Automation Platform

For anyone who’s gone from the pain of using spreadsheets to coordinate campaigns, manage budgets and report on results, marketing automation (when implemented and used effectively), rapidly..

What Is Customer Experience and Why Does It Matter?

We look at the growing importance of customer experience, how it can be measured, improved, and how technology can help.

Internet of Things: Three Brands who are the VIPs of IoT

IoT devices can gain a bunch of useful data, which can be used in a number of different ways. The convenience they provide, and the novelty they have, means IoT devices have been embraced by the..

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

Three Key Benefits of Data Driven Email Marketing

How do you avoid wasting your email marketing? These e-miracles are the most effective marketing channel hands down; for every $1 spent, you can expect a ROI of $51. And with more than 290 billion..

Bynder x OnBrand: The Unstoppable Rise of Digital Experience and the Role of Creativity as a Digital Differentiator

Check out the highlights of Studio OnBrand '21 and learn how to leverage data, content, and creativity to get a head start in the digital experience race.

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

Marketing spend as a percentage of revenue fell to 6.4% in 2021, though martech has increased its share, with CMOs expect to spend more in this area during 2022. 

South Western Railway Chooses Acxiom and Tealium to Transform its CX

Both the pandemic and GDPR regulation have changed the way the travel industry understands and interacts with its customers. As the industry enters its recovery, South Western Railway chose Acxiom..

What a Hybrid Event Is and Is Not

So, what is a hybrid event anyway? Should you care or should you just stream your event to a digital audience. Discover the details in post.

What Did Marketers Learn From 2020?

In 2020, all companies were faced with seemingly insurmountable challenges. The pandemic forced them to do things that once seemed impossible. They had to change business structures overnight under..

What Does Apple's New IOS Privacy Update Mean for Marketers?

Apple's new iOS 14.5 update and app tracking transparency feature will change the way marketers can access and use customer data.  

How AI Could be Involved in Your DX Strategy and why...

There are four main ways that you should implement AI into your Digital Experience strategy. Here's which ones and why...

What, Why, How of Account-Based Marketing (ABM) / Account Based Experience (ABX)

ABM is a strategic marketing approach that places personalised focus on targeted, key accounts. Our guide explains the benefits, and how to get started.

The Eight Types of Digital Marketing that You Should Know

The 8 main types of digital marketing that you should know about if you considering advertising your products or services online...

The Path to CX Individualization in the Age of AI

Optimizely is all about data-driven decisions. But, as Joey points out in his latest webinar for AntiConLX DialUp (Mini), 1/3rd of the companies employees are all there to work directly with..

The Role of JOE in your Marketing Stack with Apoorv Durga, PhD

Apoorv Durga of The Real Story Group on how you can improve your customer journey with something called JOE, and how that can fit into your martech stack.

2021 CX Trends & Insights Research Report

2021 CX Trends & Insights Research Report

 

Delivering exceptional customer experience is the key to remaining competitive in 2021 and beyond. 

How Journey Orchestration Enables Real-Time Decision Making

Forester VP and Principal Analyst Joana de Quintanilha explains the importance of journey orchestration, and how it enables real time decision making.

Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 

We're Bring CX-y Back: How and When to Measure Customer Experience

CX is basically all about identifying the ingredients to success. It's a little bit of customer trust, and pinch of user interface, a dash of user experience, a tablespoon of KPIs, with a data..

3 Reasons to Reconsider your Marketing Automation Platform

If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are lagging behind the modern..

Five Best Practice Tips for Successful Webinars

Webinars have never been more important than now in how we interact in a digital-first world. How can you make your webinar stand out?

5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.

Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

What CMOs Must Consider When Relaunching their Brand Websites

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when relaunching their brand websites.

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..

Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?

How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!

Virtual Events vs In-Person Events: Pros and Cons

Will virtual events still play a part in our post-pandemic business lives or will in-person events return to take their place?

Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

To achieve higher efficiency, consistency and scalability in managing their web content, the Singapore Institute of Technology (SIT) turned to Acquia.

The A to Z of Martech Terminology

A comprehensive dictionary of martech terms and acronyms, helping you to understand DXPs, CDPS, data-driven marketing and much more.

The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.

Book Of The Month - Content Inc.

Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

How Marketers Can Prioritise Consumer Privacy

Consumer privacy is all important, but data can mean a better customer experience. How businesses can balance privacy and the use of customer data,

4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.

Marketing & Data Privacy Are Changing Radically - Here's How to Handle That

New data privacy policies from Google and Apple could rock marketers' world. Acxiom and Treasure Data help you adjust and thrive.

The Website Relaunch Survival Guide: Building a Personalisation Strategy

We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...

Google Defers Demise of Third-Party Cookies on Chrome

Google has decided to delay the phasing out of third party cookies in Google Chrome, promising this will now take place in mid 2023.

The How and Why of Customer Satisfaction Surveys

Customer satisfaction surveys can be so valuable, if you ask the right questions, and design your surveys well. Here are our seven best practices for satisfaction surveys.

Suppress your Audience, Liberate your ROI

How audience suppression can improve the efficiency of your ad campaigns , increase effectiveness and improve brand reputation.

2021: The Year to Use Video in Your Digital Selling

Video messaging can increase email open rates, but few marketers are using them. We look at how video can be used to increase sales.

Acxiom And Mullenlowe Profero Launch Fuse An End-To-End Owned Channel Personalisation Solution

Acxiom and MullenLowe Profero have partnered to launch ‘Fuse’, a Customer Data Platform led, owned-channel personalisation solution for marketing. Brands will be able to provide more valuable..

Demand Generation vs Lead Generation: What's the Difference?

Lead generation and demand generation are two different but complementary things. Demand generation should create interest for your products which can then be turned into leads.

Martech News: Weekly Round-up 23/06/21

Sprinklr Has Filed for IPO. Iterable Announces its $2 Billion Valuation. Spotify Launches Its Live Audio App. Spotify Acquires Podz. Brella Raises $10M Series A. Templafy Raises $60M

7 Mistakes to Avoid When Implementing Lead Generation

A look at some of the key mistakes which may be holding back your lead generation efforts.

Why Books Should Become Part of your Content Marketing Strategy

How books can boost your content marketing strategy, helping to build your brand and audience.

Q&A: Joana de Quintanilha

Meet Joana De Quintanilha! VIP and VP/Principle Analyst at Forrester, Joana's areas of expertise span digital customer experience, customer experience index research, Agile methods, and more!

Q&A: Thanassis Thomopoulos

We speak to Thanassis Thomopoulos, Head of Global Marketing & Commercial Analytics for Ebay Classifieds Group, ahead of his talk at the upcoming AntiConLX DialUp conference.

WTF are Rich Snippets?

Rich snippets can give your pages the edge in search results. We look at what snippets are, and how you can use them to promote your content more effectively.

Online B2B Buyer Behavior is Changing

The changes in today's landscape mean big changes to online B2B buyer behavior. Transitioning to buyer-centric precision demand improves the digital journey.

Why You Can't Afford to Ignore Digital Marketing Attribution - BluprintX

You can't afford to ignore digital marketing attribution, it needs to be used to drive growth and success in 2021 and beyond

Martech News: Weekly Round-up 16/06/21

Gong Raises $250M. Etsy Acquires Site Depop. Cognigy Raises $44M. Outreach Closes $200 Million. Spiff Raises $46M. Tracer Raises $9.9 Million. iContact Acquires Moz.

5 Marketing Metrics You Need To Measure Return on Engagement

It's time to rethink your marketing with metrics that matter. Learn why you need to measure your Return on Engagement in this post.

Benefits of a Customer Data Platform and Tips to Optimise your CDP

Marketers who are looking to limit achieve a unified, omnichannel approach are looking towards CDPs. So what are the benefits and how can it be optimised?

IoT and Marketing: How IoT is Going to Change Marketing

IoT-Technologies (Internet of the Things) are reaching nowadays more business units and not only as a means to drive machines and production optimisation.

You've Heard of Shadow IT, but Have you Heard of Shadow Creative?

Discover the meaning of shadow creative and learn how creative automation can protect companies from the dangers posed by this practice.

Going Virtual: How 10 Companies Maximise Their Return on Engagement

The examples featured in this guide show how digital experiences can help achieve a broad number of goals, from powering key marketing campaigns to taking an entire industry conference online.

Why Marketing Executives Need to Speak Marketing Operations (MOPs)

Senior Marketing executives need to better understand their Marketing Operations team if they want to achieve their strategic objectives. Learn why!

Who is Carlos Doughty?

This is a page about Carlos Doughty founder of the MarTech Alliance, the contents of which were definitely not influenced by Carlos Doughty and written by the MarTech Alliance editorial team of their..

How DAM Can Turbo-Charge Your Website and Create Powerful Digital Experiences

Want to speed up your website and reduce bounce rate? Find out how image optimization and automation can create powerful digital experiences for your customers.

Announcing ON24 Breakouts

From a webinar to breakout rooms and back — deliver a seamless experience and capture rich audience data with ON24 Breakouts.

Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Read our case study to see how Abbvie Transforms In-person Events Digitally To Drive Ongoing Engagement

Core Concepts of Predictive Marketing: What is Customer Lifetime Value?

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Meet the odd couple: Creative + Operations

Creative operations brings structure, process and metrics to the creative process to optimize timeliness, capacity and costs. It involves looking at the creative process like a supply chain and..

The Yin to the Yang: Marketing Operations and Demand Generation Teams

See how demand gen and marketing operations teams are like yin and yang. Learn how harmony with the two drives results in integrated B2B marketing strategies.

Martech News: Weekly Round-up 26/05/21

Klaviyo Raises $320 million. Zoom Announces Events Platform. Snap Acquires WaveOptics. Pitch Raises $85M. Privacy.com Raises $43M. Twilio Buys Zipwhip. Piano Raises $88M

How Dutch hair cosmetics brand Keune styles exceptional client experiences with DAM

See how Dutch hair care specialists Keune leverage Bynder to maintain brand consistency across global markets.

ON24 Webinar Benchmarks Report - EMEA

Since the founding of the World Wide Web, the amount of time people spend engaging on digital channels has grown at a breathtaking rate. And ON24 has been present for almost the entire journey since..

Coming This Summer: Zoom Events

Zoom Events, announced yesterday, is an all-in-one platform that aims to help users build engaging and interesting virtual experiences.  You'll be able to build your own branded event hub, manage..

Aligning Branding and Marketing with Creative Automation

How to align branding and marketing to face present-day challenges in an agile way

Business Growth Through Digital Marketing

Digital marketing has changed the way of communication between a company and their customers. There are new ways to operate as a result of the evolution of modern technologies. With this development..

Martech News: Weekly Round-up 19/05/21

Monday.com files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams,..

How Humanscale achieved 300% growth in new product category after pivoting with Bynder

Discover how office furniture experts Humanscale achieved marked increase in ROI and sales after pivoting with Bynder.

Three Practical Principles for Being Data-Driven

The innovative use of data and technology will define your future or undoing. A strong statement, but one that is necessary if we are going to challenge our industry, brands and ourselves to become..

Book Of The Month - Happy Sexy Millionaire

Steven Bartlett's book Happy Sexy Millionaire is MarTech Alliance's book of the month as it looks to dispell rumours about achieving happiness and success

Ideal Customer Profile vs Buyer Persona: What's the Difference?

A BP and an ICP have plenty of similarities, in so the fact that your team can use them to develop guidelines to quantify leads. But, it's how and when you use them which creates the difference

Martech News: Weekly Round-up 12/05/21

Demandbase Announces Major Acquisitions. TikTok Launches New Promotion and Ad Tools. Sitecore Acquires Moosend. Phrasee Partners with Braze. Adlava Partners with Treasure Island. Salesforce Launches..

What's the Difference Between First-Party and Third-Party Data? A Marketer’s Guide

Digital advertisers have long relied on third-party cookie data to track web activity. However, these methods are becoming obsolete as the demand for greater data privacy forces marketers to adapt..

Be Data-Driven or Be Displaced

Companies that believe they are what they sell are quickly being displaced by those that see themselves not just as a product, a service or a solution provider but as data-driven customer problem..

Martech News: Weekly Round-up 05/05/21

MessageBird Acquires SparkPost. Finoa Raises $22M. Mux Raises $105M. ON24 Launches Breakout Rooms. Adobe Announces CDP. Sony and Discord Partner.

Retro Tech: The Second Coming of Direct Mail

We all get that it's a challenge connecting with consumers. Digitally, the market is flooded with newsletters and tweets and emails and coupons and love letters and Facebook posts. So, how do you..

The State of Branding Report 2021- Key findings

Click to discover the latest trends in branding from marketers across the globe.

How To Create Human Engagement in a Digital World

B2B marketers have turned to virtual events like never before over the past months. For many, the goal for these events has been to craft authentic, human and memorable experiences that emulate what..

Customer Spotlight: How Bynder Helps Klarna Accelerate Growth with Smooth, Consistent Branding

See how the fast-growing Swedish bank, Klarna, uses Bynder to accelerate growth and measure brand consistency.

The Website Relaunch Survival Guide: Executing a Creative Redesign

One of the most exciting and striking parts of any website relaunch project is creating a new front-end site design that totally transforms the overall user experience. Content architecture, data..

Martech News: Weekly Round-up 28/04/21

Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone.

What Are the Problems With Influencer Marketing, and How can AI solve them?

Automation has become insanely important, but marketers must be aware of the quality of their automation. With strategies like ABM and beyond, personalisation and detail are key. So to send out a..

How and Why to Drive Customer Loyalty and Word of Mouth with CX

How and why should you try to implement great CX in your company to drive customer loyalty and increase word of mouth advertising?

10 Great Virtual Conferences You Have to See

Whether those experiences take place face-to-face, on your website or at a conference, delivering on those experiences in today’s day and age requires a virtual touch — one that’s engaging,..

Creativity and scaling content creation in the age of automation

Why is it so difficult to be creative these days? Learn how marketers are leveraging creative automation tools to regain time for creativity and storytelling.

Centre for Marketing Transformation: 2021 Digital Experiences Benchmarks Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization of the buyer’s journey had already..

Martech News: Weekly Round-up 21/04/21

Cardlytics to Buy Data Platform Bridg in $350 Million Deal, OneSignal Announces Strategic Investment from HubSpot, Phrasee Announces Phrasee X, 6sense Gains $125 Million Series D Funding, Amsive..

What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..

CDP vs DMP what is the difference?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Can Social Feature SDKs Help Boost Your App's User Engagement?

With thousands of applications developed every year, integrating social features SDKs to boost user engagement can help an app stand out from its competition. Here’s how it can do that.

Infographic: What Comes Next in the Omnichannel Experience?

Bringing you the latest consumer trends from shopping enthusiasts - what they are looking for in the retail experience, and how brands can use these insights to attract and retain this most dynamic..

What CMOs Must Consider When Relaunching Their Brand Websites

At the end of the day, relaunching a website is the opportunity for any CMO to make their mark, instead of following what every other company is doing. When the world of digital changes on a..

What is Preference Management?

What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications.  Other benefits include organizational compliance,..

What's the Difference Between Creative Ops and Design Ops Anyway?

There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, and it has significant..

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and..

Remain Competitive By Adding Social Features To Your App

There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..

A Data-First, Customer-Driven Approach to Digital Transformation

What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..

Martech News: Weekly Round-up 14/04/21

Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerece Acquires Stamped, Impact Acquires Affluent, Finn Partners Acquires MintTwist, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has..

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..

What is Customer Management, and Why is it so Important?

The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Read how.

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..

How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software..

Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...

Who is Seth Godin?

Seth Godin is a leading figure in the Marketing space, starting up two businesses, writing 19 bestsellers as well as a much renowned blog... oh and recent member of our Marketing Book Club with his..

What I learned from scaling from 1 to 20 webinars per quarter

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'.  Marketing is at the top of the leader boards for all things..

Automating Your ABM Strategy... The Wrong Way

Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion.

Driving your Martech Maturity - How to Achieve Journey Orchestration Excellence

The gap between customer expectation and delivery – or the experience gap – is far too common. Individual departments are often focused on their role, fixated on their own targets. But customers..

Five Key Questions to Ask Your Martech Vendor About Acquisition & Enrichment

Acquisition and enrichment strategies drive new customer growth, engage existing customers, and generate key psychographic data to fuel personalization

Why Half of the Money I Spend on AI is Wasted

This will be a roundup of AI/ML trends/adoptions across marketing functions as Kashyap Kompella explores how half of the money he spends on AI is a waste!

Martech News: Weekly Round-up 31/03/21

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 

What Is BitClout and Should I Care?

Bitclout is a brand-new crypto platform that runs on creator popularity or ‘clout’. Fans, or just enterprising buyers, can purchase creator coins to push up their favourite creator’s coin. The..

Why Marketing Operations is the Hottest Rising Profession and how You can Capitalize on it

As the martech stack goes beyond just automation, and as it absorbs more of the sales cycle, tech becomes a centre focus. From the embracing of these new technologies comes the need to hire..

Algorithms & Incentives: The Secret Forces of the Web

Rand Fishkin teaches you how to use Algorithms and Incentives to master SEO and have the internet bend to your will when trying to be more visible!

Content tech - The Strategy and Stack you Need to Reach a Global Audience.

But, what is Content Tech? How does it differ from other martech solutions? What’s it’s whole deal? Paula Shannon, Chief Evangelist at Lilt, is discussing all o' this in her upcoming sesh, at..

How AI & No Code Transform Every Marketer into a Maker

Come learn how a remarkable wave of AI and no code tools can turn you from a mere marketer into a marketing maker, overnight. You can build apps, agents, automations, integrations, workflows, web..

A Common Sense Approach to Creating Exceptional Customer Experience

Martech won’t solve your rubbish CX journey design - A common sense approach to creating exceptional customer experience with Tom Goodwin!

Dear Marketers and Technologists, We Need to Talk About the Shiny New Tech You've Got Your Eye On

Before you put that nice, new, shiny piece of tech on your sky-high pile, take a step back. I know the people on Twitter have been talking about it. I know it’s got a snazzy name. But ask yourself..

Using Clubhouse and More to Grow Your B2B Instagram

Growing your B2V Instagram has never been easier with the 10 hacks from Larry Kim, that use the likes of Clubhouse and more to nurture growth!

Q&A: Carey Straetz

Meet Carey Straetz! The Director of Growth of Payroll, she is an expert in all things digital and content. And I'm content with listening to her talk marketing all day, heh heh. Sorry, bad pun...

Q&A: Kimmah Shah

Meet Kimmah Shah! She's the Head of Digital & Demand Generation at Actian, and all round marketing genius. From Digital Strategy & Transformation to Data-Driven Storytelling, she knows it all. A..

Q&A: Paula Shannon

Meet Paula Shannon! The founder and principal of Salosophy, Paula has over 30 years of international sales and executive leadership experience! In the three years she has been at Lilt, she has..

Q&A: Jacki Leahy

Meet Jacki Leahy! The Over-Caffeinated Salesforce Magician herself. From outbound prospecting, to salesforce usability, to lightning configuration, Jacki knows it all. Now a Salesforce Consultant at..

The Ingredients to Successfully Driving Omnichannel Personalisation

Learn how to drive omnichannel personalisation at scale on your site with the help of Apoorv Durga, who will be talking at our MarTech Fest DialUp!

How to Drive Real Reputation, Relationship, Revenues (Spoiler: It's much more the tech)

Account-based marketing is yours to master once you drive your reputation, relationships, and revenues with the help of Andrea Clatworthy...

Why Ecosystem Thinking is the Key to Martech Agency and Vendor Success

Courtesy of Forrester, the new 2021 Channel Software Tech Stack has been released and it showcases the huge growth the martech landscape is seeing!

How To Create Predictable, Scalable Sales Revenue

How do you achieve predictable and scalable sales revenue in your business? Thanks to the MarTechFest Dial-Up and Arron Ross, you can know!

What is the ROI of brand equity, and how does DAM serve as insurance for your brand?

Discover the three main ROIs of brand equity and learn how your company can achieve these with a digital asset management system in place.

Integrate's CMO on the Launch of their Demand Acceleration Platform (DAP)

Integrate, a leader in B2B Precision Demand Marketing, recently announced its new Demand Acceleration Platform, so we caught up with CMO Deb Wolfe to find out all we can.

How to F#&k Up your Martech Stack

Looking for some tip-top advice on how to f#&k up your martech stack? Probably not. But we're going to give it to you anyway.

Searching for Meaning: Alternatives to Google Offering Added Extras, from Privacy to Planting Trees.

Google have always pretty much had a monopoly in the West over our searches, whether you're looking for new top hats, or trying to figure out why that specific body part is doing that. New consumers..

Message Received: Why Conversational Text Marketing Works

How can you get the SMS click through rates up? In this customer centric world, you can't just send out a bulk message and a bunch of INVALID REQUEST INVALID REQUEST responses. You need that good..

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

Martech News: Weekly Round-up 24/03/21

This week in MarTech: Contents raises $6 Million, Operative Acquires STAQ, Piaget Partners with Smartly.io, and Yotpo raises $230 Million.

The Bestest and Most Funnest Marketing Books Money Can Buy

There's a whole lot of marketing and business books out there, but which ones are the best and most entertaining, rather than just educational

Deepfake's Potential Impact on Content Creation

In the few short years since Deepfake technology was developed, we've had dead actors in almost every Star Wars film, and moustaches removed from at least one superhero film. The tech has come a..

Mm Whatcha Say? The Power of Social Listening

So, What is Social listening? It's all about analysing the conversations and trends happening not just with your brand, but other brands, and your industry as a whole. You can then turn this info..

Next Generation of Personalisation Technology

The next-generation of personalization is here and this report will share with you use cases and advice to help you implement this game-changing tech.

WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..

How to Go Beyond the Webinar

Build your own virtual trade show experience with webinars and impress attendees. Learn how it's done with this guide.

Amazon Overtakes Walmart as Top Clothing Retailer in the US - and What This Means for Ecommerce

Amazon now claims a 30% to 35% share of the online apparel and footwear market, Wells Fargo said in a report on Monday. They continued: "Amazon now claims a 30% to 35% share of the online apparel and..

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But boy, she won't let..

The Dangers of Automation Without Orchestration

You often hear of Automation and Orchestration, but what are they and can you have one in your company without the other?

Data Smart: Considering Your Data Gathering Strategy

Before amassing an enviable data hoard that would make the Ghenghis Khan of data jealous, there are several considerations, including privacy, data value, ability to action, and ability to facilitate..

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.

Martech News: Weekly Round-up 17/03/21

This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..

Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

David Keens on How the Identity Space is Evolving

David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity..

Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..

Q&A: Brooke Bartos from Walker Sands Communications

Brooke Bartos is the Senior Manager for Marketing Operations at Walker Sands Communications, is a 4x Marketo Champion, a Fearless 50 Marketer, AND part of the 25 Women to Watch in Marketing Ops...

Q&A: Elsa Coleaux from Treatwell

Elsa Coleaux, Marketing Technology Lead at Treatwell, and all round martech master. She speaks four languages; German, English, Spanish and French, so she can rock it in pretty much half of Europe...

Q&A: Emily Ann Kolvitz from Bynder

Emily Ann Kolvitz, Content Manager, is head of content strategy at Bynder! In the past she has also worked as a digital asset manager for JCPenny and, in a very Indiana Jones twist, as a project..

Q&A: Flavilla Fongang from 3 Colours Rule

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an..

Q&A: Jessica Kao from Digital Pi

Jessica Kao is the Director of Client Strategy at Digital Pi, an Adobe Fearless 50 Marketer, a Marketo Champion of the Year, a Marketo User Group Leader of the Year, AND a 6X Marketo Champion. And..

Q&A: Laura Merten from Capita

Laura Merten is Capita's Head of Marketing Technology, with 10+ of amazing experience. CRM, UX, IDM, CDP, B2B, IPASS, BI, GDPR...Laura is an acronym aficionado. Rising to Head of Marketing Tech at..

Q&A: Lauren Patrick from Curricula

VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift into the digital marketing world..

Q&A: Nikki Raber from Integrate

Nikki Raber is the Sr. Demand Generation Manager @ Integrate, and a rising star in the marketing world. From Media Buying, to Digital Strategy, to Digital Marketing, Nikki has done it all. She's..

Q&A: Stephanie Hanson from OneTrust

Stephanie Hanson is OneTrust's Offering Manager, and an all-round tech expert. From product development, client service, to sales engineering experience, Steph's got it covered. And with a degree..

Take a look at the 2021 European Martech Supergraphic

Courtesy of MartechTribe, the new 2021 European Martech Supergraphic has been released and it showcases the huge growth the martech landscape is seeing!

About Paco: The Martech Mad Pug

Paco is a Marketing heavyweight (although that might just be the solid gold chain round his neck). He's not about that old-fashioned marketing stuff, though. It's all about the simple life with Paco...

Q&A: Meet the Women Changing the Martech Industry Part 2!

Martech Alliance are taking the opportunity to celebrate Women's History Month. Streamers? Check. Bunting? Check. A bunch of VIP guests ready to answer questions way below their pay grades? Check...

AntiConLX DialUp: Driving your martech maturity - How to achieve journey orchestration excellence

Come make friends with Frans - the founder of Martech Tribe, all round CX genius. In his webinar 'AntiConLXDialUp: Driving your martech maturity - How to achieve journey orchestration excellence', we..

Examining Various Use Cases for a CDP

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. As a result, there is confusion..

How Digital Asset Management Helps Companies Boost their Social Media Marketing

As marketers, we're all familiar with the power of social media marketing and segmentation. Our job is to develop strategies to conquer consumers’ hearts and minds, engage with them meaningfully,..

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

We recently caught up with Schroders’ Bozena Ellis, Senior Brand Manager, and Farzana Ali, Creative Service Manager, to get a glimpse into their experiences with Bynder. With both directly involved..

Martech News: Weekly Round-up 10/03/21

Hopin raises $400 million, Upland acquires BlueVenn, Medallia acquires Decibel, Piano acquires AT Internet, Okta acquires Auth0, Sitecore acquires Boxever and Four51, Widen and Shutterstock partner,..

A Marketer's Why, What and When using Mobile Data

Customers don’t just want engaging mobile experiences, they expect them. Beyond the abundance of statistics that could be shared on consumer mobile habits that assert the importance of being..

Are apps like Clubhouse changing the world of audio marketing?

What is the future of Audio Marketing now that apps like Clubhouse have appeared and people are buying more Smart Speakers than ever?

Tap into Data to Drive Birthday and Milestone Campaigns

Everyone loves moments when a family member or friend remembers something about you and shares that with you, like a birthday, anniversary, or memory. Those moments are meaningful ways to connect..

What, Why, How of non-fungible tokens (NFTs)

Essentially, any digital asset, artwork, gif, meme handcrafted by a sarcastic teenager, can be turned into a collectable, and valuable, asset. How do NFTs work, and why should you be interested?

The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly. 

A History of Boxever

Boxever have recently been acquired by Sitecore, but how did they get to this point. What is Boxfresh and what do they do?

Hopin takes even more investment - what does this tell us about the events tech space?

Hopin have received the best part of half a billion dollars investment, bringing the valuation to $5 billion, what does this mean for the future of events?

Meet the Women of LXA 2021

Meet the women of MarTech Alliance; Ellen, Holly, Nicole, and Sarah!

Q&A: Adriana Jones Lima from OneTrust

Public Relations Offering Manager at OneTrust, Adriana Jones Lima is a PR, training, and events extraordinaire. As Project Manager for MEDA’s Annual Gala, she helped raise over $250,000, and over..

Q&A: Amandine Boitel Servain from Cheetah Digital

Amandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and..

Q&A: Andrea Clatworthy from Fujitsu

Andrea Clatworthy is the Global Head of Account Based Marketing at Fujitsu, and is a black belt in improving business results, M&A internal and external comms and culture and change management. In..

Q&A: Ashley Langford from Integrate

Senior Marketing Operations Manager at Integrate, and Marketing ops specialist, Ashley Langford is a B2B and SaaS expert. A Marketo Revvie Award Finalist and Marketo Champion, Ash has the trophies to..

Q&A: Christina Zuniga from Databricks

Senior Marketing Operations Manager at Databricks and a Fearless 50 Marketer, Christina Zuniga is well, fearless. As a graduate of the National Society of Collegiate Scholars, she has recently..

Q&A: Courtney Tobe from AvidXchange

Courtney Tobe Manager of Marketing Ops at AvidXchange and implementation genius, has plenty of tools under her belt. Court also volunteers for Wear Your Crown Inc. a non profit focused on creating a..

Q&A: Meet the Women Changing the Martech Industry

With International Women's Day on our doorsteps, we here at Martech Alliance are taking the opportunity to celebrate. Our industry is filled to the brim with talented women, taking charge and taking..

Q&A: Moni Oloyede from Fidelis Cybersecurity and DC Marketing Tech Talks

2020 Marketo Champion. Marketing Operations Expert. Co- Organizer at DC Marketing Tech Talks. Moni Oloyede makes more than money. From graduating with a masters from John Hopkins University, she has..

Q&A: Paula Shannon from Lilt

Paula Shannon is the Chief Evangelist at Lilt, and previously the CSO and SVP at Lionbridge. Working with artificial intelligence-powered enterprise translation technology and services, she’s..

Q&A: Regan Hamilton from Integrate

Digital Marketing Manager at Integrate, Regan Hamilton is a boss in Boston. Sorry, that was terrible. With a proven track record of exceeding client KPIs and stakeholder expectations, and managing..

Q&A: Sharon Winterton from Catalina USA

Vice President of Customer Success at Catalina USA, Sharon Winterton is a sales op and CX icon. With an MBA in Business Administration and Management from Phoenix, AND a BS/BA in Elementary..

Q&A: Tabitha Adams from Integrate

Tabitha Adams (BA, MBA, VIP, HRH) is the Senior Demand Marketing Manager at Integrate, and a Board Member / Head of MarTech & Community Management at The Growth Ops Community. A demand generation and..

Q&A: Veronica Lazarovici from Alma

Marketo Champion & Certified Expert Veronica Lazarovici is just that – a certified expert (and legend)! Currently living and working in Palma, Balearic Islands Spain, V is an automation and..

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome.

What is the experience of women in Martech? Can it be improved through Building Support systems, Promoting STEM, and Overcoming Imposter Syndrome? Studies have shown that women hold less tech..

A history of Brandwatch, the company acquired by Cision

With Brandwatch being acquired by Cision for a not unsubstantial amount of money, questions are being asked how Brandwatch became what they are today...

Using Data & Technology to Create a Personalised Customer Experience

At its best, CX is a smooth, omnichannel interaction between a person and a brand; personalized to deliver contextually relevant information to the right person at the right time – about the..

Martech News: Weekly Round-up 03/03/21

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..

SOPs (Sales Operations Professionals): The Role Explained

SOPs (Sales Operations Professionals): The Role Explained

Tech that is transforming traditional reading

Are books being phased out and replaced with eBooks, apps, audiobooks and more, or is the humble book now a luxury item?

Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..

MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..

The Absolute Best Brand Experiences of 2020

Tune in to see the stunning creativity and exciting ways brands were collecting zero-party data in 2020.

2021 is The Year of The CDP

A customer data platform (CDP) is critical for creating personalised digital customer experiences. Here's why 2021 is the year of the CDP.

Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

Salestech Continues to Explode: Highspot Raises $200 Million

Salestech continues to explode as Highspot announces cashing in $200 million in their latest Series E funding.

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Get ready for the absolute best brand experiences of 2021 - see which verticals had the top experiences!

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Acquia's customer data platform helped retailers deal with new demands of digital commerce in 2020 and in a post-COVID landscape.

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Marketing personalization is reaching its high-water mark. See how creative automation helps teams reimagine the goals of segmentation and the role of creativity.

Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?

Martech News: Weekly Round-up 17/02/21

In this week's MarTech News: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything marketers,..

Martech News: Weekly Round-up 10/02/21

In this week's MarTech News: HubSpot acquires The Hustle, Tealium raises $96M, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5M, Granulate Raises $30M and Avatria..

Reddit Raises $250 Million

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of $250 million.

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

When teams and tech systems are siloed or fragmented, that means valuable customer data may also be. Learn how the right team can make a difference.

Top 5 Ways to F&#k Up Your Salestech

We're about to break down our top 5 ways to ensure your salestech gets well and truly f&#cked up. Don't say we didn't warn you...

Who Won the Super Bowl Ad War 2021?

In the annual battle of the ads, who won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Tealium have just announced a whopper of a funding round, bringing home $96 million for the customer data platform.

Five Things Marketers Should Stop Doing in 2021

"Stop one-size-fits-all marketing" is just one of the five things you need to stop doing in 2021. Learn five things you should be doing to see the success in the coming year.

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

Can a DAM be a digital makerspace? And what can we learn from physical makerspaces to make digital marketing collaboration better? Read to find out.

The 2021 SalesTech Landscape has Landed

Nancy Nardin and her trusty team at Smart Selling Tools have just released the 2021 SalesTech Landscape for the world to see.