There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.
Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.
This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.
Website Experience Trends That Are Shaping Online Retail
Uncover the latest website experience trends and some key areas for improvement.
In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..
A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.
Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..
DP Buyer Guide
Your step by step guide to Customer Data Platforms
The What, Why, How of Digital Asset Management (DAM) Systems
Buyer Guide: Your step by step guide to Digital Asset Management Systems
It's our goal at the LXA to help make marketing technology simple or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..
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