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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Learning Hub

Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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ABM Buyer's Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

What, Why, How of Digital experience platforms (DXP) - DXP Buyers Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

What, Why, How of How of Growth Hacking

Our guide to growth hacking, looking into growth techniques with examples and best practices.

B2B Marketing Trends & Evolution 2021

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

What, Why, How of Customer Data Platforms (CDP) - CDP Buyer Guide

DP Buyer Guide

Your step by step guide to Customer Data Platforms

 

What, Why, How of Digital Asset Management (DAM) Systems

The What, Why, How of Digital Asset Management (DAM) Systems

Buyer Guide: Your step by step guide to Digital Asset Management Systems

 

CDP Directory

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..