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Resources Hub

What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?
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What is the Future of AI in Marketing?

With such tech as AI, the whole industry and way of working will likely change. Though change is scary, it does mean unprecedented progress, efficiency, and effectiveness. It also means AI has to..

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What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 
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What is the Difference Between First-Party and Zero-Party Data?

What is the difference between first- and zero-party data? As third-party cookies are phased out, you’re likely hearing more and more talk about first-party data. And if you’re in the marketing..
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What is the AR Cloud?

"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado."  Well, trust us on this one. It's pretty cool.

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What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..
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What is scrum?

Sadly no, we’re not talking about rugby players…but we are going to tackle the subject of scrum (#sorrynotsorry).
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What is Preference Management?

What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications. Other benefits include organizational compliance,..
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What is People-based Marketing?

People-based marketing is taking a pretty personal approach. When using it, brands can customise messaging, customer experience, and deliver campaigns at just the right time. Every customer is an..
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What is NextTech?

NextTech is the next tech. The tech of the future. The next big tech. Can you see where we got the name? 

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What is Natural Language Processing (NLP) Based Marketing?

Natural Language Processing or NLP is a type of artificial intelligence. It basically allows for computers to interpret language like a human being, using this insight to write and respond in a..
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What is Natural Language Generation, and is it the Future of Content?

Gartner estimates that by 2020, natural language generation and artificial intelligence will be a standard feature of 90 percent of modern BI platforms. So, this is where NLG comes in. 
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