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Resources Hub

Is Generative AI the Future of Content?

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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AntiConLX Global 2022 - Psychology for Tech Usage

Join speaker Katharina Wittgens, Managing Director & Business Psychologist at Innovation Bubble. She covers all things psychology for Tech Usage!
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AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.
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AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..
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AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in? 
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AntiConLX Global 2022 - Telling better digital stories with interactive content

During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey.
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AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.
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AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..
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AntiConLX Global 2022 - 98% of your messages suck (according to data)

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..
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AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

Join this in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more..
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AntiConLX Global 2022 - Bridging the Gap to Web 3

We can bridge the gap between the centralized and permissionless web. In so doing, we will facilitate its mass uptake and allow everybody to enjoy its benefits. After all, isn’t that the whole..
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