Resources Hub

What is a Spam Trap? How Can I Avoid One?

A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...

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What is a Sales Operations Manager?

But without knowing exactly what a sales operations manager is, it might all seem a bit complicated. But don't stress, we've got you. 

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What is a Prompt Engineer?

Prompt engineering involves the process of refining the text prompt submitted by a user to generative AI models in order to achieve specific tasks.

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What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!
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What is a Marketing Technologist?

If you've heard the term marketing technologist thrown around recently, then you aren't alone! Here we describe what the role of the marketing technologist actually entails, and how it is..
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What is a Marketing Operations Specialist?

Step right up and see the world of Marketing Operations Specialists! These brave souls are the unsung heroes of the marketing realm, juggling data-driven strategies like circus performers mastering..

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What is a Headless CMS? Explain it Simply Please!

What is a headless CMS? We explain the concept, how if differs from a normal CMS, and the use cases for headless.
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What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.
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What is a Chief Revenue Officer (CRO)?

In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..

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What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

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What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

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What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..
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