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Resources Hub

What is a Chief Information Officer (CIO)?

What are the day to day responsibilities of a CIO? What are their goals and aims? Who does a CIO report to, and how can they be successful? All these questions, and more, will be answered
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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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What is a Chief Digital Officer (CDO)?

Back in 2008, there were probably no more than about a dozen CDOs worldwide. By 2010, that number had quadrupled.
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What is a Chief AI Officer (CAIO)?

A Chief AI Officer (CAIO) is a senior executive responsible for the overall strategy, development, and implementation of artificial intelligence (AI) initiatives within an organisation. The CAIO is..

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What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

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What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 
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What I learned from scaling from 1 to 20 webinars per quarter

The great webinar bonanza. A look into what we've learnt from the events of 2020.

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What I learned from scaling from 1 to 20 webinars per quarter

This year, and last, everything went online. From dog shows, to pottery classes, to speed dating, everyone joined in on the 'Zoom Boom'. Marketing is at the top of the leader boards for all things..
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What exactly is brand governance and enablement? And how do you master it?

Watch on-demand: What exactly is brand governance and enablement? And how do you master it?
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What Dr Seuss Can Teach us About MarTech and Ethics

In the current COVID-19 environment, I have found myself spending more time dissecting Dr Seuss’ coded messages. Here are 5 learnings I got from the book.
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What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder, the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..
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