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Resources Hub

Twitter's Role in Your Marketing Technology Strategy

Carlos Cantu speaks about what Twitter has to offer for brands. 

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Twitter's Not Looking Too Chirpy

Twitter forced to face up to their security issues. From hacks to a potential $250 million fine. Could a subscription model be the answer?
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Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and..
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Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

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Top Tips for Tidying Data: Your MAP Migration Checklist

It’s not an easy decision to move Marketing Automation platforms, so when migrating to a new system it’s important to get it as right as possible from the start.
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Top Tips for Migrating your Marketing Automation Platform

Transitioning from one technology platform to another will always come with some pain points and teething troubles, the key to success lies in planning ahead and being prepared to mitigate these as..
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Top Tips for Creating Effective Email Content

It takes plenty of practice to perfect the art of creating effective email campaigns - and there is a lot to learn. 
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Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

LikeAcid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..

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Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!
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Top Martech Experts to follow

We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes. 

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Top Martech Books

Looking for your next martech read but not sure where to turn? We proudly present our top 6 martech reads right now…
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Top Marketing Training Courses You Don't Want to Miss

Looking to level up your marketing game but don’t know where to turn? We’ve rounded up our top 5 marketing training courses to help your profession progression.
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