Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..
The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.
But..
SUPERNOVA: Centralised Data Platforms blow sh*t up at The Economist
Ultimately, a CDP can help drive a business’ ability to operate with a data informed and customer-centric marketing approach. The LXA CDP Best Practice Guide provides a background into the..
The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.
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