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Resources Hub

Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.
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Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!
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How to Deliver Business Results with a Customer Data Platform

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics. 

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Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..

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AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

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B2B Marketing: Stats and Trends for 2022

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B stats and numbers so you can get your..

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6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?
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MarTech News: Round-Up 16/06/22

Demandbase Launches Demandbase Data (D2) Labs Salesforce Releases NFT Cloud Devo Raises $100 Million Tealium Integrates with Merkle Merkury
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SEO Technology Buyer Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?
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SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet. 
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AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?
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