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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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Marketing Leaders Symposium with Richard Shotton

Join us there for an evening of inspiration and insights, as we discuss the art of decision-making in modern day marketing and hear from our special guest speaker, Richard Shotton, author of the new advertising essential: The Choice Factory.

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Why it's Time to Break the Rules of B2B Marketing

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Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.

There’s no such thing as “doing business..

The State of Martech Report

This report, is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends

Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse. 

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

 Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..