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The Trouble With Dashboards

If your dashboard is a presenting metrics like email click through rates or Open Rates it needs either a comparative measure (STLY, industry benchmark etc…) or a target that your aiming for or..
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The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.
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The Top Reasons Why MarTech Isn't Impacting Business Performance: Part 1 Systems Integration, Resource, and Budgets

When seeking to answer the question ‘How can MarTech impact business growth?’, we’ve drawn on our own experiences and the results from an industry survey* to discuss whether it is possible.
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The Top Hot Takes on the Twitter Takeover

Elon Musk has struck a deal to acquire Twitter for $44bn.  And marketers have a lot to say. 
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The Top Five Virtual Event Trends We'll See in 2022

The virtual events industry is expected to grow ten-fold over the coming decade - from $78B to $774B. So, it shows no signs of slowing down.
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The Top Five Super Bowl NFTs You Can Buy Right Now

The Super Bowl is a pretty big deal in the marketing world especially. So, what happens when you combine two of marketing's current darlings? Well, you get Super Bowl NFTs.
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The Top Emerging Martech Roles of 2022

With martech usage and dependence growing year after year, ownership of tools and platforms is more important than ever. Who's buying your tech? Who's looking after your tech?
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The Top 5 AI Content Tools For Speedy (and Effective) Content

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..

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The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, here’s how the top 4 salestech trends of 2021 can serve as your sales team’s secret selling..
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The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech. 
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The Top 10 Instagram Engagement Hacks of All Time (and What's Clubhouse Got to Do with It?)

The secrets behind how Larry blew up his Instagram 

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The Threads Algorithm: Here's How it Works

Threads. Millions of you have joined so far. The supposed "Twitter killer". The new virtual home of Gordon Ramsay and Shakira. But does anyone even know how it works? 

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